---
title: "Mashable: Snapchat is on the cusp of being more popular than ever before"
url: https://burnaze.com/article/72367e5f-c2b1-46ac-ad37-f65fdb3fe806
source: "1851 Franchise"
original_url: https://1851franchise.com/mashable-snapchat-is-on-the-cusp-of-being-more-popular-than-ever-before-5612
category: "Technology"
topics: ["Technology"]
published: 2016-08-25T14:09:47.000Z
modified: 2026-11-01T13:05:14.344Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/452e6871b8c53abdd58206c6d612ac641367160825095747.jpg
---

# Mashable: Snapchat is on the cusp of being more popular than ever before

**TL;DR:** Snapchat is expected to grow to 217 million users by the end of 2017, with a 27.2% increase in 2016 and 13.6% in 2017. The social app currently has 150 million daily users worldwide, with millennials making up the greatest share of its American base.

*originally published in 1851 Franchise on 2016-08-25. [Read the original](https://1851franchise.com/mashable-snapchat-is-on-the-cusp-of-being-more-popular-than-ever-before-5612).*

## Story

As the hugely popular image messaging and multimedia app continues growing its user base to attract big advertising dollars, one thing is clear—this is just the beginning for Snapchat. An eMarketer report on Tuesday revealed that the social app—which claims to have 150 million daily users worldwide—would grow 27.2 percent during 2016 and then another 13.6 percent next year. That would put Snapchat at a whopping 217 million users by the end of 2017.

Millennials currently make up the greatest share of Snapchat’s American base. But in order to truly make a lasting impact in the social space, the company is aiming to appeal to a much broader audience.

## Entities

- 1851 Franchise (publication)
- General (sector)
- social media (topic)
- Snapchat (company)
- user growth (topic)
- advertising dollars (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/mashable-snapchat-is-on-the-cusp-of-being-more-popular-than-ever-before-5612). Summarized by Burnaze (https://burnaze.com/article/72367e5f-c2b1-46ac-ad37-f65fdb3fe806).