---
title: "Food Newsfeed: Eggs Up Grill Gears Up for a Southeast Takeover"
url: https://burnaze.com/article/7267a952-21d2-43ff-b1b1-82b6154700f8
source: "1851 Franchise"
original_url: https://1851franchise.com/food-newsfeed-eggs-up-grill-gears-up-for-a-southeast-takeover-2710680
category: "Bakery & breakfast"
industry: "Restaurants"
segment: "Bakery & breakfast"
published: 2021-03-16T22:17:39.000Z
modified: 2026-11-01T02:25:51.014Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# Food Newsfeed: Eggs Up Grill Gears Up for a Southeast Takeover

**TL;DR:** Eggs Up Grill is targeting growth in the Southeast region, with plans to expand to new territories in Tennessee and Florida. The brand has invested in technology, real estate, and training programs to support its franchisees.

*originally published in 1851 Franchise on 2021-03-16. [Read the original](https://1851franchise.com/food-newsfeed-eggs-up-grill-gears-up-for-a-southeast-takeover-2710680).*

## Story

The South Carolina based breakfast and brunch franchise is strategically targeting growth in markets throughout the Southeast. With a new leadership team in place and plans to expand to new territories in Tennessee and Florida in 2019, the brand is committed to fully supporting its franchisees and has heavily invested in technology, real estate and training programs over the past year in order to do so.

Ricky Richardson’s more recent hire as CEO has outlined a plan for aggressive growth, following the company’s acquisition in March 2018 by WJ Partners, a private investment firm with a background in scaling multi-unit concepts.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- Florida (location)
- private equity (topic)
- Tennessee (location)
- Eggs Up Grill (company)
- Ricky Richardson (person)
- regional growth (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/food-newsfeed-eggs-up-grill-gears-up-for-a-southeast-takeover-2710680). Summarized by Burnaze (https://burnaze.com/article/7267a952-21d2-43ff-b1b1-82b6154700f8).