---
title: "New Report Examines Trends in the Bakery and Coffee Cafe Segments"
url: https://burnaze.com/article/72690a63-86b5-4541-9c47-e52d527e1ca5
source: "Franchising.com"
original_url: https://www.franchising.com/articles/new_report_examines_trends_in_the_bakery_and_coffee_cafe_segments.html
author: "Multi-Unit Franchisee"
category: "Coffee & tea"
industry: "Restaurants"
segment: "Coffee & tea"
published: 2018-09-25T07:00:00.000Z
modified: 2026-11-01T02:34:24.132Z
image: https://imgs.franchising.com/art/articles/4059_plate.jpg
---

# New Report Examines Trends in the Bakery and Coffee Cafe Segments

**TL;DR:** A new report by Technomic examines trends in the bakery and coffee cafe segments, highlighting the importance of adapting to shifting consumer behavior. The report finds that health trends and off-premise occasions are driving growth in the segments.

*By Multi-Unit Franchisee, originally published in Franchising.com on 2018-09-25. [Read the original](https://www.franchising.com/articles/new_report_examines_trends_in_the_bakery_and_coffee_cafe_segments.html).*

## Story

There's growth potential in the bakery and coffee cafe segments, says a new report by Technomic, but those brands must adapt to shifting consumer behavior. The 2018 Bakery & Coffee Cafe Consumer Trend Report finds that health trends are leading consumers toward better-for-you items, such as soups and salads. Consumers are pushing back from sugary treats and drinks commonly associated with bakeries and cafes.

Likewise, a shift toward more off-premise occasions can benefit cafes with a grab-and-go focus as well as those that offer delivery service. "Despite some recent headwinds caused by increased competition and shifting consumer demands, bakery and coffee cafes are still well-positioned for growth," explains Charles Winship, senior research analyst at Technomic. "However, cafes must be willing to evolve with a growing emphasis on functional offerings, new technology that enhances convenience, and operational flexibility to satisfy consumers' various need states."

Key findings in the report: 25% of consumers visit bakery cafes at least once a week and 35% visit coffee cafes at least once a week 54% of bakery-cafe consumers visit these locations more so for their food or a specific food product, while 25% visit more so for their beverages or a particular beverage 44% of coffee cafe consumers say they are loyal to a specific cafe because it serves their preferred coffee The findings in the 2018 Bakery & Coffee Cafe Consumer Trend Report come from more than 1,000 consumer responses, as well as menu and industry data from the Ignite database.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- Multi-Unit Franchisee (person)
- Technomic (company)
- market research (topic)
- consumer behavior (topic)
- bakery trends (topic)
- coffee cafe trends (topic)

---
Originally reported by Multi-Unit Franchisee, Franchising.com (https://www.franchising.com/articles/new_report_examines_trends_in_the_bakery_and_coffee_cafe_segments.html). Summarized by Burnaze (https://burnaze.com/article/72690a63-86b5-4541-9c47-e52d527e1ca5).