---
title: "The Reading Eagle: Franchises: What you need to operate one"
url: https://burnaze.com/article/726ce25e-fce3-497f-986a-9e9263c79a37
source: "1851 Franchise"
original_url: https://1851franchise.com/the-reading-eagle-franchises-what-you-need-to-operate-one-1998
category: "Franchisors"
industry: "Franchise Industry"
segment: "Franchisors"
topics: ["Development & multi-unit"]
published: 2015-07-03T20:15:00.000Z
modified: 2026-11-01T13:25:12.359Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/8d777f385d3dfec8815d20f7496026dc9602.png
---

# The Reading Eagle: Franchises: What you need to operate one

**TL;DR:** To succeed as a franchisee, one must understand business acquisition and retention processes, and building brand awareness through local community involvement is crucial. Which Wich looks for franchisees who want to own multiple locations, with a total investment cost of around $325,000.

*originally published in 1851 Franchise on 2015-07-03. [Read the original](https://1851franchise.com/the-reading-eagle-franchises-what-you-need-to-operate-one-1998).*

## Story

Franchising is often a misunderstood concept. Entrepreneurs may focus on more expensive opportunities without realizing that there are more attainable options. Reporter Lisa Scheid believes that although leverage is important, it also takes a business savvy opportunist to recognize the challenge of running a successful franchise.

In order to succeed as a franchisee, one must understand the business acquisition and retention processes. Franchising is more than just selling a product; there are more nuances involved.

According to Jeff Vickers, Which Which Senior VP of Development, franchisees should be active in their local communities to build a brand awareness.

Which Wich specifically looks for franchisees who want to own multiple locations because it gives them control of the market, Vickers said in an interview with the Reading Eagle .

To become a Which Wich franchise owner, the total investment costs around $325,000.

"We have built a relationship with preferred lenders to where they are already sold on the brand," Vickers told the Reading Eagle .

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- Multi-Unit (company)
- multi-unit ownership (topic)
- brand awareness (topic)
- Which Wich (company)
- business acquisition (topic)
- franchisee requirements (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/the-reading-eagle-franchises-what-you-need-to-operate-one-1998). Summarized by Burnaze (https://burnaze.com/article/726ce25e-fce3-497f-986a-9e9263c79a37).