---
title: "Business Observer: Big Blue Swim School Plans for Florida Expansion"
url: https://burnaze.com/article/72725cea-cfe6-4107-836d-1d88a6216a2e
source: "1851 Franchise"
original_url: https://1851franchise.com/business-observer-big-blue-swim-school-plans-for-florida-expansion-2714460
category: "Fitness"
industry: "Fitness"
topics: ["Development & multi-unit"]
published: 2020-12-10T14:09:33.000Z
modified: 2026-11-01T01:37:50.575Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/635ef8593813e9b78b097189bae092a73503.jpg
---

# Business Observer: Big Blue Swim School Plans for Florida Expansion

**TL;DR:** Big Blue Swim School plans to expand into Florida with up to 20 locations. The swim school franchise is eying several cities in Florida for development, citing demand for swimming lessons as an essential part of growing up.

*originally published in 1851 Franchise on 2020-12-10. [Read the original](https://1851franchise.com/business-observer-big-blue-swim-school-plans-for-florida-expansion-2714460).*

## Story

In a recent article by Business Observer, Big Blue Swim School Founder and President Chris DeJong speaks to the brand’s ambitious growth potential in the state of Florida.

Currently, the swim school franchise has room to add up to 20 locations to the Sunshine State, and is eying Tampa, St. Petersburg, Naples and Fort Myers for development. With regards to demand, DeJong emphasized that swimming lessons are an essential part of growing up and can be safely administered in a socially distant environment.

“The fact that swimming lessons cannot be outsourced or automated and are recession-resistant works in our favor,” DeJong told Business Observer. “As long as there are kids and families, there will be a need for people to swim, especially in a state like Florida.”

The average investment for a Big Blue Swim School ranges from $2,329,223 - $3,636,998 depending on real estate, build out, supplies and maintenance.

## Entities

- 1851 Franchise (publication)
- unit expansion (topic)
- franchise growth (topic)
- Fitness (sector)
- location expansion (topic)
- Florida (location)
- Big Blue Swim School (company)
- Tampa (location)
- Chris DeJong (person)
- Naples, Florida (location)
- Fort Myers, Florida (location)
- St. Petersburg (location)

---
Originally reported by 1851 Franchise (https://1851franchise.com/business-observer-big-blue-swim-school-plans-for-florida-expansion-2714460). Summarized by Burnaze (https://burnaze.com/article/72725cea-cfe6-4107-836d-1d88a6216a2e).