---
title: "HTeaO Kicks Off 'Round Up with the Ryan Palmer Foundation'"
url: https://burnaze.com/article/7295b962-f0c6-49a3-baef-4c4440400654
source: "Franchising.com"
original_url: https://www.franchising.com/news/20231005_hteao_kicks_off_39round_up_with_the_ryan_palmer_foundation39.html
category: "Restaurants"
industry: "Restaurants"
published: 2023-10-05T12:00:00.000Z
modified: 2026-10-31T17:38:50.200Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# HTeaO Kicks Off 'Round Up with the Ryan Palmer Foundation'

**TL;DR:** HTeaO partners with the Ryan Palmer Foundation for breast cancer awareness, aiming to raise more money than the $70,700 raised in 2022. The partnership, which has been going on for three years, is part of HTeaO's efforts to support a cause that aligns with its values.

*originally published in Franchising.com on 2023-10-05. [Read the original](https://www.franchising.com/news/20231005_hteao_kicks_off_39round_up_with_the_ryan_palmer_foundation39.html).*

## Story

“Our partnership with Ryan Palmer is all about giving that extra bit of hope to those who are going through chemotherapy for their breast cancer,” said Justin Howe, CEO of HTeaO. “We are excited to be able to partner with Ryan again this year to try and raise more money during Breast Cancer Awareness Month. Our continued relationship with the foundation and all the work our employees do to garner donations to go towards this great cause is perfectly aligned with our values and we look forward to continuing this partnership for years to come.”

With this promotion, the leading iced tea brand is also bringing back the pink straws for breast cancer awareness month. In 2022, HTeaO raised over $70,700 dollars for the Ryan Palmer Breast Cancer Awareness Initiative with the round up campaign. The brand humbly expects to far surpass that number in 2023.

The partnership with pro PGA golfer, Ryan Palmer, has been going on for three years and stems from Palmer’s roots in Amarillo, Texas, the birthplace of HTeaO. Through his roots in the Texas panhandle, Palmer has remained close friends with HTeaO CEO Justin Howe. He has been a professional golfer since 2000, and earned his place on the PGA Tour in 2004 with four PGA Tour wins.

The Ryan Palmer Foundation was created in 2003 with the ambition of providing opportunities to young people and to help lift them up. In 2019, Palmer started the Breast Cancer Initiative after his wife’s experience with chemotherapy treatment for breast cancer.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- partnership (topic)
- HTeaO (company)
- qsr promotion (topic)
- breast cancer awareness (topic)
- charity initiative (topic)
- Justin Howe (person)
- PGA Tour (company)

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Originally reported by Franchising.com (https://www.franchising.com/news/20231005_hteao_kicks_off_39round_up_with_the_ryan_palmer_foundation39.html). Summarized by Burnaze (https://burnaze.com/article/7295b962-f0c6-49a3-baef-4c4440400654).