---
title: "Potbelly Fires Up Summer with the Return of Its S’mores Cookie"
url: https://burnaze.com/article/72aefe98-7157-4c6f-a7cf-a387930f0fb6
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260803_potbelly_fires_up_summer_with_the_return_of_its_smores_cookie.html
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
published: 2026-08-03T12:00:00.000Z
modified: 2026-10-31T16:10:53.464Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Potbelly Fires Up Summer with the Return of Its S’mores Cookie

**TL;DR:** Potbelly is bringing back its S'mores Cookie for a limited time, starting August 3, featuring buttery graham cracker, gooey marshmallows, and Hershey's Mini Kisses. The cookie is part of Potbelly's menu, which includes freshly baked daily cookies, sandwiches, wraps, salads, and shakes.

*originally published in Franchising.com on 2026-08-03. [Read the original](https://www.franchising.com/news/20260803_potbelly_fires_up_summer_with_the_return_of_its_smores_cookie.html).*

## Story

Available beginning Monday, August 3, for a limited time while supplies last, the S’mores Cookie is baked fresh in-shop daily and features buttery graham cracker, gooey marshmallows and Hershey’s Mini Kisses®, delivering the warm flavors of the campfire treat in every bite.

“At Potbelly, we’re always looking for fun, exciting seasonal flavors that give fans another reason to visit throughout the year,” said Eric Chenel, Director of Consumer Insights and Innovation at Potbelly. “Summertime brings to mind campfires and s’mores, so it’s the perfect time to bring back one of our most requested cookies. With graham cracker, marshmallow and chocolate in every bite, our S’mores Cookie delivers all the nostalgic flavor of the classic summer treat – no campfire required.”

To mark National S’mores Day, a weeklong offer is being promoted. Beginning on National S’mores Day, Monday, August 10, through Sunday, August 16, Perks Members who purchase any Potbelly entrée can receive a free cookie.

Joining the brand’s collection of freshly baked daily cookies, including Oatmeal Chocolate Chip, Sugar and Chocolate Brownie, the S’mores Cookie is part of a menu that includes cookies, sandwiches, wraps, salads and shakes.

## Entities

- Franchising.com (publication)
- QSR (sector)
- limited time offer (topic)
- menu item (topic)
- Potbelly (company)
- Hershey (company)
- seasonal offering (topic)
- Eric Chenel (person)
- national s'mores day (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20260803_potbelly_fires_up_summer_with_the_return_of_its_smores_cookie.html). Summarized by Burnaze (https://burnaze.com/article/72aefe98-7157-4c6f-a7cf-a387930f0fb6).