---
title: "FSR Magazine: Buffalo Wings & Rings Improves Customer Loyalty Through Gamification"
url: https://burnaze.com/article/72cc2a53-7430-4c8c-aa41-a507c2d940ce
source: "1851 Franchise"
original_url: https://1851franchise.com/wingsandrings/fsr-magazine-buffalo-wings-rings-improves-customer-loyalty-through-gamification-7889
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
topics: ["Marketing"]
published: 2016-11-20T23:18:02.000Z
modified: 2026-11-01T13:27:29.894Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/d2871b8477337d8c4556045efc458e6f9876.jpg
---

# FSR Magazine: Buffalo Wings & Rings Improves Customer Loyalty Through Gamification

**TL;DR:** Buffalo Wings & Rings used gamification to improve customer loyalty and gather customer data, as reported by FSR Magazine. The sports restaurant chain jumped on the fantasy football wave to attract customers.

*originally published in 1851 Franchise on 2016-11-20. [Read the original](https://1851franchise.com/wingsandrings/fsr-magazine-buffalo-wings-rings-improves-customer-loyalty-through-gamification-7889).*

## Story

The Pokemon Go craze shed light onto the impact that America's obsession with games can have on the franchise business. Restaurant brands throughout the industry have been looking for ways to "gamify" their marketing to attract more customers, including rapidly growing elevated sports restaurant Buffalo Wings & Rings.

According to a recent article in FSR, restaurants are finding that gamification can help build stronger brand loyalty and provides rich customer data to better tailor future campaigns. Buffalo Wings & Rings jumped on the fantasy football wave as a way to attract those playing.

“We did try to do something ourselves,” Diane Matheson, Director of Marketing for Buffalo Wings & Rings, told FSR. “But at the end of our day, are we game development experts? That’s just not our forte. Our forte is great environment, great experience, great food. There’s no sense in us trying to reinvent fantasy football, but we can help enhance the experience.”

The Buffalo Wings & Rings fantasy football package includes draft sheets, boards, Wi-Fi, and a $25 gift certificate reward for league winners - but also includes "punishment cards" for fantasy football faux pas such as choosing a kicker in the first round, which could mean taking down some of Buffalo Wings & Rings' hottest wings.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- marketing strategy (topic)
- customer loyalty (topic)
- gamification (topic)
- fantasy football (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/wingsandrings/fsr-magazine-buffalo-wings-rings-improves-customer-loyalty-through-gamification-7889). Summarized by Burnaze (https://burnaze.com/article/72cc2a53-7430-4c8c-aa41-a507c2d940ce).