--- title: "franchise deep dive p fit the platinum standard of fitness franchise costs fees profit and data" url: https://burnaze.com/article/72d19857-8a65-4c2f-84e0-628c06d547a7 source: "1851 Franchise" original_url: https://1851franchise.com/franchise-deep-dive-p-fit-the-platinum-standard-of-fitness-franchise-costs-fees-profit-and-data-2725896 category: "Gym & HVLP" industry: "Fitness" segment: "Gym & HVLP" topics: ["Finance & M&A"] published: 2024-06-19T13:08:03.000Z modified: 2026-11-01T01:05:16.017Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/c75497bfb0828c7c0ebb84589e8ebdfd3075.jpg --- # franchise deep dive p fit the platinum standard of fitness franchise costs fees profit and data **TL;DR:** P-FIT is a fitness franchise with four locations, registered in 38 states, and plans to expand into more regions. The brand offers comprehensive group personal training sessions, proprietary supplements, nutrition coaching, and technical assessments. *originally published in 1851 Franchise on 2024-06-19. [Read the original](https://1851franchise.com/franchise-deep-dive-p-fit-the-platinum-standard-of-fitness-franchise-costs-fees-profit-and-data-2725896).* ## Story P-FIT | The Platinum Standard of Fitness is a fitness franchise that aims to combat the obesity crisis and revolutionize the fitness industry by offering comprehensive group personal training sessions, proprietary supplements, nutrition coaching and technical assessments. The first corporate P-FIT gym opened its doors in 2016 in Fort Myers, Florida. However, the brand quickly realized it needed more locations to keep up with demand so it began franchising in 2020. Although P-FIT only has four locations currently up and running, it is registered in 38 states and plans to expand into more regions. Rather than simply pursue rapid growth, P-FIT is focused on finding the right, well-qualified partners to help with its expansion in Florida and throughout the Southern U.S. P-FIT is driven by a mission of combating the obesity crisis and revolutionizing the fitness landscape by offering comprehensive fitness solutions. In addition to emphasizing physical transformations, the brand also strives to instill self-belief and promote a culture of health and well-being. Here are some of the key elements of P-FIT’s business model: - **Comprehensive Support.** P-FIT provides comprehensive support to franchisees, including advanced training, complete systems for marketing and operations, professional marketing support and culture systems for team development. - **Mission-Driven Approach.** P-FIT's focus is on transforming lives, making a community impact, offering cutting-edge fitness solutions and creating an empowering environment for both franchisees and clients. - **Community and Culture.** P-FIT emphasizes the importance of community and culture in its business model. Franchisees are part of a strong community of studio owners, trainers and members who support each other in reaching their goals. - **Core Values.** P-FIT operates based on its core values of continuous learning and improvement, overdelivering, holding oneself to a higher standard, and always striving to win. P-FIT offers a variety of programs for clients aimed at helping them achieve their fitness goals. These programs include: - **Comprehensive Group Personal Training Sessions.** P-FIT offers group personal training sessions designed to provide clients with personalized attention and guidance in a group setting. These sessions include a mix of cardio, strength training and flexibility exercises tailored to the needs of individual clients. - **Proprietary Supplements.** P-FIT provides clients with proprietary supplements designed to support their fitness goals. These supplements may include protein powders, vitamins or other nutritional supplements aimed at enhancing performance, recovery and overall health. - **Nutrition Coaching:** P-FIT offers nutrition coaching services to help clients develop healthy eating habits and make sustainable lifestyle changes. Nutrition coaching may include personalized meal planning and dietary guidance to help clients achieve and maintain their desired results. - **Technical Assessments:** P-FIT conducts technical assessments to evaluate its clients' fitness levels and identify areas for improvement. These assessments can range from a measurement of a client’s body composition to tests of strength, flexibility and/or cardiovascular fitness. P-FIT does not publicly provide information about the financial performance of its franchises. The initial investment is $155,500 - $370,000, according to Entrepreneur. The franchise FAQ states that franchisees can expect an annual royalty of 6% initially and 5% if they have three or more locations. The franchise fee is $40,000 per location, with an additional marketing fee of $1,500 to $5,000. - Christian Sorpassa - Franchise Manager *Disclaimer: This content is for informational purposes only. 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You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content. ## Entities - 1851 Franchise (publication) - franchise expansion (topic) - Fitness (sector) - Entrepreneur (publication) - franchise costs (topic) - franchise fees (topic) - fitness franchise (topic) - Fort Myers, Florida (location) --- Originally reported by 1851 Franchise (https://1851franchise.com/franchise-deep-dive-p-fit-the-platinum-standard-of-fitness-franchise-costs-fees-profit-and-data-2725896). Summarized by Burnaze (https://burnaze.com/article/72d19857-8a65-4c2f-84e0-628c06d547a7).