---
title: "TechCrunch: Instagram Now Allows Businesses to Schedule Their Posts"
url: https://burnaze.com/article/72f892f3-089b-440c-a73f-d9f2a5a88083
source: "1851 Franchise"
original_url: https://1851franchise.com/techcrunch-instagram-now-allows-businesses-to-schedule-their-posts-2705400
category: "Technology"
topics: ["Technology"]
published: 2018-01-31T16:11:02.000Z
modified: 2026-11-01T02:31:44.354Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/7736a9b2198c6316c0e045024d330da29098.jpg
---

# TechCrunch: Instagram Now Allows Businesses to Schedule Their Posts

**TL;DR:** Instagram now allows businesses to schedule their posts through its API, enabling social media software applications like Hootsuite to add the functionality. This update is available for business profiles and can help brands build a strong Instagram strategy and larger following.

*originally published in 1851 Franchise on 2018-01-31. [Read the original](https://1851franchise.com/techcrunch-instagram-now-allows-businesses-to-schedule-their-posts-2705400).*

## Story

Although the update is not available directly within the app just yet, it is being added to Instagram’s API. That way, social media software applications including Sprout Social, Hootsuite and SocialFlow are able to add the functionality—as well as any Facebook Marketing Partner or Instagram Partner.

“The scheduling and publishing of Instagram content has been the number one request for our 16 million customers,” said Hootsuite CEO Ryan Holmes, in a statement. “Now, they can manage large volumes of content, multiple team members and multiple Instagram accounts with ease and security. Hootsuite is excited to partner with Instagram to make this happen.”

The update—which is only available for business profiles to start–can assist brands that are trying to build a strong Instagram strategy and larger following. Those who are managing social media content and posting can save time by loading multiple posts for the day, week or month into a third-party application, leaving themselves more time for analyzing performance and engagement with followers.

## Entities

- 1851 Franchise (publication)
- General (sector)
- Facebook (company)
- Instagram (company)
- Hootsuite (company)
- social media management (topic)
- business profiles (topic)
- api update (topic)
- content scheduling (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/techcrunch-instagram-now-allows-businesses-to-schedule-their-posts-2705400). Summarized by Burnaze (https://burnaze.com/article/72f892f3-089b-440c-a73f-d9f2a5a88083).