---
title: "Extraordinary Brands Acquires Row House"
url: https://burnaze.com/article/73171f3e-f0f4-428a-8ae1-bc84819b3ed6
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240523_extraordinary_brands_acquires_row_house.html
category: "Boutique fitness"
industry: "Fitness"
segment: "Boutique fitness"
topics: ["Finance & M&A"]
published: 2024-05-23T12:00:00.000Z
modified: 2026-10-31T17:28:09.348Z
image: https://images.unsplash.com/photo-1517836357463-d25dfeac3438?w=1600&q=80&auto=format&fit=crop
---

# Extraordinary Brands Acquires Row House

**TL;DR:** Extraordinary Brands has acquired Row House, a boutique fitness brand that offers a unique, low-impact, high-energy fitness experience through rowing. This acquisition marks the third boutique fitness brand to join Extraordinary Brands.

*originally published in Franchising.com on 2024-05-23. [Read the original](https://www.franchising.com/news/20240523_extraordinary_brands_acquires_row_house.html).*

## Story

Extraordinary Brands proudly announces the acquisition of Row House, marking the third boutique fitness brand to join the fitness conglomerate. Row House will join Eat the Frog Fitness and pūrvelo in the expanding lineup of Extraordinary Brands.

Founded in 2014 by a team passionate about delivering an inclusive and effective full-body workout through the sport of rowing, Row House has grown. This addition brings a unique, low-impact, high-energy fitness experience to the Extraordinary Brands family, further diversifying the company’s offerings.

"Row House aligns perfectly with our vision of providing varied and top-notch fitness experiences," said RJ Krone, President of Extraordinary Brands. "We are thrilled to incorporate this innovative rowing concept into our portfolio."

As part of Extraordinary Brands, Row House is set to receive support in marketing, operations, and growth strategies, ensuring the continued success and expansion of its unique fitness model. The acquisition underscores Extraordinary Brands' commitment to creating a diverse portfolio that meets the varied fitness needs of people across all levels.

## Entities

- Franchising.com (publication)
- Fitness (sector)
- boutique fitness (topic)
- brand acquisition (topic)
- Row House (company)
- Extraordinary Brands (company)
- fitness expansion (topic)
- Extraordinary Brands acquisition of Row House (deal)
- RJ Krone (person)
- Eat the Frog Fitness (company)
- pürvelo (company)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20240523_extraordinary_brands_acquires_row_house.html). Summarized by Burnaze (https://burnaze.com/article/73171f3e-f0f4-428a-8ae1-bc84819b3ed6).