---
title: "Heights Wellness Retreat Expands with First Franchise Agreement Post-Brand Evolution"
url: https://burnaze.com/article/737a5706-a45e-4d9a-a034-f228a0a33f9a
source: "Franchising.com"
original_url: https://www.franchising.com/news/20250121_heights_wellness_retreat_expands_with_first_franchise_agreement_postbrand_e.html
category: "Beauty & Wellness"
industry: "Beauty & Wellness"
topics: ["Development & multi-unit","Emerging brands"]
published: 2025-01-21T12:00:00.000Z
modified: 2026-10-31T17:12:33.522Z
image: https://images.unsplash.com/photo-1507679799987-c73779587ccf?w=1600&q=80&auto=format&fit=crop
---

# Heights Wellness Retreat Expands with First Franchise Agreement Post-Brand Evolution

**TL;DR:** Heights Wellness Retreat has signed its first franchise agreement with husband-and-wife duo Jacob and Ashley Bustos, who will expand the brand's services beyond massage therapy. The brand is implementing new touchless therapies and personalized wellness experiences as part of its transformation.

*originally published in Franchising.com on 2025-01-21. [Read the original](https://www.franchising.com/news/20250121_heights_wellness_retreat_expands_with_first_franchise_agreement_postbrand_e.html).*

## Story

Making history for Heights Wellness Retreat is husband-and-wife duo, Jacob and Ashley Bustos. The seasoned entrepreneurs bring more than 40 years of combined franchising experience, all within the QSR food sector. Jacob’s entrepreneurial journey started as a teenager when he became the manager of a McDonald’s before turning 18, and he later held leadership roles in nationally-recognized fast casual brands.

While Ashley began her career in hospitality at the House of Blues in San Diego, she has since taken on management roles for various food brands by handling recruitment, day-to-day operations, and marketing.

Under the new brand identity, the Bustos’ Heights Wellness Retreat locations will expand beyond the core offering of massage therapy to deliver personalized services that combine physical, mental, and emotional wellness practices.

“Ashley and I are thrilled to be part of this new brand era and as the first official franchisees of Heights Wellness Retreat,” said Jacob. “After the leadership team announce the evolved brand and spoke on the future vision, we knew this is something we wanted to be a part of. From embracing cutting-edge technology to offering unique therapies, the brand’s approach to innovation is what truly positions Heights as a leader in the health and wellness space.”

Through the brand transformation, Heights Wellness Retreat is implementing a number of touchless therapies such as lymphatic drainage, meditation, red light therapy and salt therapy that will offer consumers a new level of convenience to achieve holistic wellness. By providing these personalized wellness experiences, consumers will have the opportunity to nurture their body, mind, and spirit.

"This is a pivotal time for the brand, and Jacob and Ashley are the ideal ambassadors for introducing the world to Heights Wellness Retreat,” said Shane Evans, Co-Founder and CEO of Heights Wellness Retreat. “They embody a deep passion and unwavering commitment to the wellness of others, and believe in the healing power of touch. We are thrilled to welcome them into our family and expand our impact within the franchise and wellness industries.”

## Entities

- Franchising.com (publication)
- Beauty & Wellness (sector)
- McDonald's (company)
- franchise agreement (topic)
- wellness services (topic)
- brand evolution (topic)
- Shane Evans (person)
- Heights Wellness Retreat (company)
- touchless therapies (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20250121_heights_wellness_retreat_expands_with_first_franchise_agreement_postbrand_e.html). Summarized by Burnaze (https://burnaze.com/article/737a5706-a45e-4d9a-a034-f228a0a33f9a).