---
title: "Wetzel’s Pretzels will Put a “Twist” on Snacking in Victoria Gardens"
url: https://burnaze.com/article/73cfd41a-d604-46a9-a976-61e11abbb4b3
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210628_wetzels_pretzels_will_put_a_twist_on_snacking_in_victoria_gardens.html
category: "Snacks & dessert"
industry: "Restaurants"
segment: "Snacks & dessert"
published: 2021-06-28T12:00:00.000Z
modified: 2026-11-01T02:27:22.019Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Wetzel’s Pretzels will Put a “Twist” on Snacking in Victoria Gardens

**TL;DR:** Wetzel's Pretzels opens a new corporate location at Victoria Gardens shopping mall in Rancho Cucamonga, as part of its expansion across the country. The brand is on track to open more than 30 new locations before the end of the year.

*originally published in Franchising.com on 2021-06-28. [Read the original](https://www.franchising.com/news/20210628_wetzels_pretzels_will_put_a_twist_on_snacking_in_victoria_gardens.html).*

## Story

Radiating its signature Southern California vibe, Wetzel’s was founded in Redondo Beach, California 25 years ago and has grown to command a devoted following in the communities it serves. The brand inspires a fanatical following with its colorful presence, “gram-worthy” snacks and the small moments of pure pretzel bliss that it produces with friends, family and colleagues.

The second location at Victoria Gardens allows Wetzel’s to better serve customers in different areas of the property. The concept is strategically expanding across the country with talented individuals to open new locations in high-traffic environments such as malls, entertainment venues, transit stops and within convenience stores and Walmart locations. Plus, the innovative Wetzel’s Pretzels food truck extends the brand beyond four walls, creating revenue streams through a mobile model that brings snacking closer to fans at their homes, places of work or other convenient neighborhood spots.

The brand continues to “heat up” with its current momentum that led to 28 new locations in 2020 and is on track to open more than 30 new locations before the end of the year. The new Victoria Gardens location will be at 12505 North Mainstreet #SP5519.

“While we continue to make bold moves through franchise expansion, we continue to test and innovate to ensure that our business model offers the best possible opportunity for franchisees,” said Jennifer Schuler, CEO at Wetzel’s Pretzels. “The best way to make sure that our business model is still the best in the snack game is through corporate-owned locations, like the upcoming store at Victoria Gardens.”

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- unit expansion (topic)
- franchise growth (topic)
- Walmart (company)
- Wetzel's Pretzels (company)
- Jennifer Schuler (person)
- food truck (topic)
- mall locations (topic)
- Victoria Gardens (location)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20210628_wetzels_pretzels_will_put_a_twist_on_snacking_in_victoria_gardens.html). Summarized by Burnaze (https://burnaze.com/article/73cfd41a-d604-46a9-a976-61e11abbb4b3).