---
title: "TechCrunch: Instagram Launches IGTV App for Creators, 1-Hour Video Uploads"
url: https://burnaze.com/article/73e9faa0-08fc-4625-bcb7-15f3813a6e67
source: "1851 Franchise"
original_url: https://1851franchise.com/techcrunch-instagram-launches-igtv-app-for-creators-1-hour-video-uploads-2706951
category: "General"
published: 2018-06-25T18:13:26.000Z
modified: 2026-11-01T02:31:25.987Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/cc2089fd5c3084de778fe7117af48f791902.jpg
---

# TechCrunch: Instagram Launches IGTV App for Creators, 1-Hour Video Uploads

**TL;DR:** Instagram launched IGTV, a platform for long-form videos up to an hour in length, competing with YouTube in the content creation space. The launch opens opportunities for brands to capitalize on longer video posts.

*originally published in 1851 Franchise on 2018-06-25. [Read the original](https://1851franchise.com/techcrunch-instagram-launches-igtv-app-for-creators-1-hour-video-uploads-2706951).*

## Story

Instagram is officially competing with YouTube in the content creation space. The social media platform launched IGTV, which will serve as a place where Instagram users can upload long-form videos that are up to an hour in length. According to a recent article in TechCrunch, IGTV is available both through a button in the standard Instagram app and through its own standalone app.

The launch of IGTV opens a lot of doors for brands to capitalize on the ability to post longer videos. IGTV is allowing anyone to be a creator — the platform isn’t being limited to big names or celebrities. And while there aren’t ads or commercials on IGTV right now, it’s likely that down the road, brands will have the ability to advertise and market their products throughout those longer videos. Given that Instagram has 1 billion users, that’s an opportunity that brands — both in and out of the franchise industry — won’t want to miss.

## Entities

- 1851 Franchise (publication)
- General (sector)
- Instagram (company)
- social media (topic)
- brand marketing (topic)
- content creation (topic)
- video uploads (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/techcrunch-instagram-launches-igtv-app-for-creators-1-hour-video-uploads-2706951). Summarized by Burnaze (https://burnaze.com/article/73e9faa0-08fc-4625-bcb7-15f3813a6e67).