---
title: "Club Pilates Inks Landmark Deal To Expand Across Australia"
url: https://burnaze.com/article/74777cb0-4602-49e5-9507-815dcf4e7304
source: "Athletech News"
original_url: https://athletechnews.com/club-pilates-inks-landmark-deal-to-expand-across-australia/
author: "Courtney Rehfeldt"
category: "Boutique fitness"
industry: "Fitness"
segment: "Boutique fitness"
topics: ["Development & multi-unit"]
published: 2025-06-03T13:47:34.000Z
modified: 2026-10-31T16:35:46.408Z
image: https://athletechnews.com/wp-content/uploads/2025/06/ClubPilates-49-_1_-e1748958439346.webp
---

# Club Pilates Inks Landmark Deal To Expand Across Australia

**TL;DR:** Club Pilates is expanding its presence in Australia through a deal with Riser Fitness, which will open 40 studios across major capital cities over the next four years. Riser Fitness has also signed a master franchise agreement to open at least 65 Club Pilates studios in Mexico over the next ten years.

*By Courtney Rehfeldt, originally published in Athletech News on 2025-06-03. [Read the original](https://athletechnews.com/club-pilates-inks-landmark-deal-to-expand-across-australia/).*

## Story

Club Pilates is set to significantly expand its presence in Australia through a new deal with U.S.-based franchise group Riser Fitness, which will open 40 studios across all major capital cities over the next four years.

Riser Fitness, led by president and COO Mike Gray—who has been credited with accelerating the brand’s growth—is an established Club Pilates franchise group with more than 90 studios worldwide. The group will now oversee the Australian expansion with plans to scale quickly.

Matt Gordin, founder of Boutique Fitness Studios, discovered the Xponential Fitness-backed Pilates brand while living in the U.S. from 2015 to 2020. He then went on to secure a master franchise deal with Xponential Fitness, giving him exclusive rights to introduce multiple Xponential brands to the region, including Club Pilates, Rumble Boxing, CycleBar and StretchLab.

Since then, Boutique Fitness Studios has opened 22 Club Pilates locations and sold 27 more across Australia and New Zealand. Notably, Viva Leisure, one of Australia’s largest fitness operators, made a strategic investment in the group last fall.

“We believe in this brand wholeheartedly and are excited to bring it to even more communities,” Gordin said. “When I discovered these brands in the U.S., I knew they would offer something truly unique for the Australian fitness landscape, and I am pleased that they have been well received.”

Beyond Australia, Club Pilates will shift into high gear in Mexico following a master franchise agreement signed with Riser Fitness that will see at least 65 studios open over the next ten years.

## Entities

- unit expansion (topic)
- Fitness (sector)
- Athletech News (publication)
- international expansion (topic)
- Courtney Rehfeldt (person)
- franchise deal (topic)
- Australia (location)
- Club Pilates (company)
- Mexico (location)
- Xponential (company)
- Riser Fitness (company)

---
Originally reported by Courtney Rehfeldt, Athletech News (https://athletechnews.com/club-pilates-inks-landmark-deal-to-expand-across-australia/). Summarized by Burnaze (https://burnaze.com/article/74777cb0-4602-49e5-9507-815dcf4e7304).