---
title: "Juice It Up! Expands Southern California Footprint With New Santa Fe Springs Location"
url: https://burnaze.com/article/74910031-e86f-4e78-ba63-bb788617be07
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260915_juice_it_up_expands_southern_california_footprint_with_new_santa_fe_springs.html
category: "Beverage & juice"
industry: "Restaurants"
segment: "Beverage & juice"
topics: ["Development & multi-unit"]
published: 2026-09-15T12:00:00.000Z
modified: 2026-10-31T14:56:47.887Z
image: https://images.unsplash.com/photo-1555396273-367ea4eb4db5?w=1600&q=80&auto=format&fit=crop
---

# Juice It Up! Expands Southern California Footprint With New Santa Fe Springs Location

**TL;DR:** Juice It Up! has opened a new location in Santa Fe Springs, expanding its presence in Southern California. The new location is owned and operated by True Blend Holdings LLC, a Juice It Up! franchise group led by Ilse Gutierrez.

*originally published in Franchising.com on 2026-09-15. [Read the original](https://www.franchising.com/news/20260915_juice_it_up_expands_southern_california_footprint_with_new_santa_fe_springs.html).*

## Story

has opened a new location in Santa Fe Springs, expanding the brand’s presence across Southern California. The new location is owned and operated by True Blend Holdings LLC, a Juice It Up! franchise group led by Bellflower-based owner Ilse Gutierrez, who plans to expand the brand’s presence throughout Los Angeles County.

Located at Gateway Plaza in Santa Fe Springs, the new Juice It Up! is now proudly serving its signature açaí bowls, blended to order smoothies and fresh-squeezed raw juices to guests seeking delicious options to fuel up on the go.

“We’re excited to put down roots in Santa Fe Springs with our first Juice It Up! location and build something that can serve the community for years to come,” said Ilse Gutierrez. “We were drawn to the brand’s wellness-focused concept, loyal guest following and proven business model. As we get established, we see this location as the first step in our growth journey, and we hope to bring Juice It Up! to even more communities throughout Los Angeles County.”

With more than 130 locations open or under development in seven states, the Juice It Up! menu has been thoughtfully designed around flavor and functionality, with a wide variety of items crafted to taste great and support an active lifestyle. An innovator of açaí and lesser-known ingredients since 1995, the brand has long been a leader in the açaí bowl and beverage sector with an array of handcrafted bowls, smoothies and raw juices.

The Juice It Up! menu also offers several snack items, including Toasts, Pretzel Bites and Waffles, that complement its many on-the-go beverages and bowls. For more than three decades, Juice It Up!

has helped guests “Live Life Juiced!,” a motto that underscores the brand’s longstanding commitment to providing products geared to fuel each day.

Juice It Up! continues to attract partners that value franchise opportunities with relatively lower costs of development, attractive and simplified food costs and a lighter labor model compared to many other franchised restaurants, especially in new, untapped markets. Juice It Up! invites qualified franchisees to explore how they can benefit from partnering with a trusted, thriving brand in the popular açaí bowl, smoothie and raw juice segment, especially as the demand for fresh and convenient menu options continues to grow across the United States.

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- QSR (sector)
- franchise growth (topic)
- location opening (topic)
- Southern California (location)
- Juice It Up! (company)
- Los Angeles County (location)
- brand presence (topic)
- Ilse Gutierrez (person)
- Santa Fe Springs (location)
- True Blend Holdings LLC (company)

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Originally reported by Franchising.com (https://www.franchising.com/news/20260915_juice_it_up_expands_southern_california_footprint_with_new_santa_fe_springs.html). Summarized by Burnaze (https://burnaze.com/article/74910031-e86f-4e78-ba63-bb788617be07).