---
title: "What Company Is Telling Their Audience To Unfollow Its Instagram as Part of Their Advertising Campaign?"
url: https://burnaze.com/article/749c53c0-a1a2-49d3-8ab8-934728f07da7
source: "1851 Franchise"
original_url: https://1851franchise.com/what-company-is-telling-their-audience-to-unfollow-its-instagram-as-part-of-their-advertising-campaign-2711407
category: "General"
topics: ["Marketing"]
published: 2019-10-23T21:16:34.000Z
modified: 2026-11-01T02:29:16.608Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/4de00805518204d9de3c0c75a3f2bc001080.jpg
---

# What Company Is Telling Their Audience To Unfollow Its Instagram as Part of Their Advertising Campaign?

**TL;DR:** Miller Light is giving away free beer to its followers who unfollow the brand on Facebook and Instagram as part of its new advertising campaign. The campaign aims to encourage face-to-face interactions among millennials.

*originally published in 1851 Franchise on 2019-10-23. [Read the original](https://1851franchise.com/what-company-is-telling-their-audience-to-unfollow-its-instagram-as-part-of-their-advertising-campaign-2711407).*

## Story

**While some Instagram influencers and companies are going as far as buying their followers,** **Miller Light** **doesn’t want them. According to** **USA Today****, Miller Light is giving away free beer to its followers, under one condition––you have to unfollow the brand on Facebook and** **Instagram****.**

**In today’s world of social media, people will do anything for followers––seriously, anything. From** **balancing on skyscraper rooftops** **to** **leaning out of a moving train** **to doing a** **handstand off a cliff****, Instagram users are getting pretty creative (and dare I say stupid), when it comes to snapping the perfect shot. Miller Light announced its new advertising campaign and it’s taking aim at millennials and their obsession with social media.**

**The brewing company is persuading its following base, to click the “unfollow” button and in return, you’ll get a beer––no gimmicks, no twists. A MillerCoors study concluded “that half of drinks aged 21 to 27 years old meet with their close friends in face-to-face less than a few times a year,” the article in USA Today stated.**

**How do you become eligible for a free beer? All you have to do is text a screenshot showing you unfollowed Miller Light on Instagram and/or Facebook to 49375 and include the keyword “UNFOLLOW.” Then, Miller Light will send you a link where you have to upload a receipt from a Miller Light purchase and the beer brand will credit your PayPal account up to $8.**

**Could this strategy catch on to other businesses? We’ll see. But for now, cheers to Miller Light for attempting to fix society’s unhealthy obsession with social media.**

## Entities

- 1851 Franchise (publication)
- General (sector)
- Facebook (company)
- Instagram (company)
- social media (topic)
- USA TODAY (company)
- advertising campaign (topic)
- PayPal (company)
- unfollow promotion (topic)
- free beer giveaway (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/what-company-is-telling-their-audience-to-unfollow-its-instagram-as-part-of-their-advertising-campaign-2711407). Summarized by Burnaze (https://burnaze.com/article/749c53c0-a1a2-49d3-8ab8-934728f07da7).