---
title: "7-Eleven® Gets Personal with Breakfast Pizza"
url: https://burnaze.com/article/7510c8b8-3e6c-4df5-9859-129aafa6a03c
source: "Franchising.com"
original_url: https://www.franchising.com/news/20200108_7elevenreg_gets_personal_with_breakfast_pizza.html
category: "Restaurants"
industry: "Restaurants"
published: 2020-01-08T12:00:00.000Z
modified: 2026-11-01T02:33:58.399Z
image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop
---

# 7-Eleven® Gets Personal with Breakfast Pizza

**TL;DR:** 7-Eleven introduces a personal-size breakfast pizza available at participating stores for $2. The pizza is part of 7-Eleven's wide variety of breakfast food options, which are available 24/7.

*originally published in Franchising.com on 2020-01-08. [Read the original](https://www.franchising.com/news/20200108_7elevenreg_gets_personal_with_breakfast_pizza.html).*

## Story

The 5-inch breakfast pizza is one of the only personal breakfast pizzas on the market and has a flaky biscuit crust topped with creamy white gravy, scrambled eggs, sausage crumbles, bacon, ham, and a blend of mozzarella and cheddar cheese. This hearty, hot breakfast option is available in the hot foods case at the front counter of participating 7-Eleven stores during the morning hours and can be prepared on request at other times.

7-Eleven stores carry a wide variety of breakfast food for the millions of morning shoppers who visit its stores every day, most of which are available 24/7. In addition to the new breakfast pizza, they range from breakfast sandwiches and burritos; fresh-made-daily pastries, muffins and donuts; yogurt and fruit parfaits; fresh cut fruit; and protein and breakfast bars.

“7-Eleven stores’ busiest time of day is right in the heart of traditional breakfast hours, and people are hungry,” said Robin Murphy, 7-Eleven fresh foods product director. “We took our busiest time of day and (one of) our customers’ favorite hot foods - pizza - to create what we think will become a breakfast favorite that is delicious and easy to eat on the go.”

More than 90 percent of consumers say they love or like pizza, making it America’s No. 1 favorite food. Put the two together, and it’s no surprise that breakfast versions of pizza are one of the fastest-growing, up 54 percent over the past four years.

As the traditional three-meal schedule gives way to some combination of meals and snacks, all-day breakfast is a trend that shows no sign of going away. Some breakfast foods are landing on lunch and dinner menus and even anchoring entire restaurant concepts.

Two out of three 7-Eleven customers grab a beverage - hot or cold - as part of their morning stop. Fresh-brewed coffee is available all day long on the hot beverage bar along with cappuccino and hot chocolate. The retailer also offers its own 7-Select® private brand line of cold-pressed USDA organic juice blends and single juices, which have become top-sellers in the vault.

7-Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 69,000 stores in 17 countries, including 11,800 in North America.

Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven has expanded into high-quality sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7-Eleven offers customers industry-leading private brand products under the 7-Select™ brand including healthy options, decadent treats and everyday favorites, at an outstanding value. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards® loyalty program, place an order in the 7NOW® delivery app in 28 participating markets, or rely on 7-Eleven for bill payments, self-service lockers and other convenient services.

Find out more online at www.7-Eleven.com, via the 7Rewards customer loyalty platform on the 7-Eleven mobile app, or on social media at Facebook, Twitter and Instagram.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- menu pricing (topic)
- Facebook (company)
- Twitter (company)
- Instagram (company)
- 7-Eleven (company)
- convenience retailing (topic)
- breakfast options (topic)
- private brand products (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20200108_7elevenreg_gets_personal_with_breakfast_pizza.html). Summarized by Burnaze (https://burnaze.com/article/7510c8b8-3e6c-4df5-9859-129aafa6a03c).