--- title: "Wellness Awaits: Hand & Stone Signs Development Agreement to Expand in New York" url: https://burnaze.com/article/752316ef-d6a0-45a4-b3af-2a8f60eb5cb0 source: "Franchising.com" original_url: https://www.franchising.com/news/20250410_wellness_awaits_hand__stone_signs_development_agreement_to_expand_in_new_yo.html category: "Spa & massage" industry: "Beauty & Wellness" segment: "Spa & massage" topics: ["Development & multi-unit"] published: 2025-04-10T12:00:00.000Z modified: 2026-10-31T17:02:23.207Z image: https://imgs.franchising.com/brands/social/handandstonemassages.jpg --- # Wellness Awaits: Hand & Stone Signs Development Agreement to Expand in New York **TL;DR:** Hand & Stone Massage and Facial Spa has signed a development agreement to expand in New York, with a new location set to open in Monroe in the summer of 2025. The new spa will offer a range of innovative treatments, including therapeutic massages and advanced skincare solutions. *originally published in Franchising.com on 2025-04-10. [Read the original](https://www.franchising.com/news/20250410_wellness_awaits_hand__stone_signs_development_agreement_to_expand_in_new_yo.html).* ## Story – Hand & Stone Massage and Facial Spa, the nation’s leading facial and massage franchise, has signed a lease agreement to develop a new Hand & Stone in the Northwest tier of New York. This location was previously another wellness brand space, and Monroe residents can expect doors to open to the community in the summer of 2025. As a wellness industry frontrunner specializing in accessible massage and skin care services, the new Monroe spa is a key part of Hand & Stone’s strategic growth plan to strengthen its presence in New York and across the state. Starting the week of April 1st, the spa will start to offer the founding members a discount, allowing guests to have their enrollment fee waived and a choice of either a free massage or facial. Sindy Vasquez, a veteran Hand & Stone owner, began her journey as a business owner with the acquisition of her first Hand & Stone location in April 2022. Before that, she worked for several public and international companies, where she led multi-currency operations and implemented technology-driven efficiencies in accounting and HR systems. Passionate about health and wellness, Sindy saw franchising as the ideal opportunity to bring high-quality self-care services to her community. Over the past few years, she has dreamed of opening a location organically. Sindy remains dedicated to growing her business while fostering a culture centered on relaxation, wellness, and intentional self-care rituals. “As a business owner, creating a space for guests to prioritize their wellness rituals has been incredibly rewarding, which is what I’m most looking forward to with my second Hand & Stone location in the Monroe community,” said Vasquez. “After being part of the Hand & Stone team these last few years, I am proud to have built something that makes a real impact on people’s lives. I am excited to welcome our first members with special perks and benefits, a way to say thank you to those who joined us from the very beginning.” The new Hand & Stone spa will offer a wide range of innovative treatments, including therapeutic massages and advanced skincare solutions, designed to cater to diverse needs. Guests can explore signature offerings like hot stone massages and classic facials, with enhancements such as aromatherapy, LED therapy, and CBD treatments for a fully personalized experience as well a variety of advanced esthetic offerings like microdermabrasion and dermaplaning. All treatments are delivered by licensed professionals using premium products, including Dermalogica and IMAGE Skincare. “We look forward for Sindy to continue her dedication and passion as she plans to open her second location with the brand in the summer,” said Jennifer Durham, Chief Development Officer for Hand & Stone. “Her strong business acumen, combined with her deep commitment to wellness, make her an incredible asset to our brand as we continue our journey of growth. We’re confident in Sindy leading the expansion in the Monroe community and that her leadership and vision will bring exceptional self-care experience to local residents.” The brand is specifically looking to target multi-unit operators across industries that are looking to expand their franchise investment portfolio. Candidates do not need prior experience in the spa or wellness industry but should possess entrepreneurial drive and experience developing strong teams. Franchisees should have the financial capability to invest in the business and scale their operations over time. This opportunity is perfect for individuals or groups looking to enter the growing wellness industry with a category leader. Hand & Stone Massage and Facial Spa was founded in 2004 by John Marco, a dedicated physical therapist with a vision to make high-quality wellness services accessible to everyone. Today, with over 650 locations across 38 states and Canada, Hand & Stone continues to set the standard in the spa industry. From therapeutic massages to advanced skincare treatments, the brand delivers exceptional, customized wellness experiences. By partnering with trusted names like Dermalogica, IMAGE Skincare, and ClarityRx Clinical Skin Care, Hand & Stone ensures every client receives top-tier quality. In addition to providing great service, Hand & Stone was recognized by CXcellence in 2024 for its outstanding customer-centric culture. Hand & Stone has been ranked on Entrepreneur’s Franchise 500 list for a decade, coming in first in the spa category several times. Delivering accessible and personalized skincare and massage services, Hand & Stone has over 650+ locations in the US with 1000+ available trade areas to grow in. After 20 years of consecutive growth, we have an average unit volume of $1.35 million! ## Entities - Franchising.com (publication) - unit expansion (topic) - franchise development (topic) - Beauty & Wellness (sector) - new york (location) - wellness industry (topic) - Hand & Stone (company) - Jennifer Durham (person) - spa services (topic) - John Marco (person) - Monroe (location) - Sindy Vasquez (person) --- Originally reported by Franchising.com (https://www.franchising.com/news/20250410_wellness_awaits_hand__stone_signs_development_agreement_to_expand_in_new_yo.html). Summarized by Burnaze (https://burnaze.com/article/752316ef-d6a0-45a4-b3af-2a8f60eb5cb0).