---
title: "Famous Toastery and NASCAR’s Michael McDowell Switch into High Gear with Partnership Extension"
url: https://burnaze.com/article/75239b38-be31-4995-889d-a9f322a5bd21
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240228_famous_toastery_and_nascars_michael_mcdowell_switch_into_high_gear_with_par.html
category: "Restaurants"
industry: "Restaurants"
published: 2024-02-28T12:00:00.000Z
modified: 2026-11-01T22:32:43.297Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# Famous Toastery and NASCAR’s Michael McDowell Switch into High Gear with Partnership Extension

**TL;DR:** Famous Toastery has extended its partnership with NASCAR Cup Series driver Michael McDowell through January 2025. The partnership aims to build on the momentum gained and bring Famous Toastery's atmosphere and cuisine to more markets nationwide.

*originally published in Franchising.com on 2024-02-28. [Read the original](https://www.franchising.com/news/20240228_famous_toastery_and_nascars_michael_mcdowell_switch_into_high_gear_with_par.html).*

## Story

CHARLOTTE, NC - Famous Toastery is excited to announce the extension of their partnership with NASCAR Cup Series driver and 2021 Daytona 500 Champion, Michael McDowell. The partnership is set to extend through January 2025 and aims to build upon the momentum gained from the partnership thus far.

McDowell participated in the ceremonial coin toss at the start of the game while wearing a custom-made Famous Toastery fire suit while his custom-wrapped car made specifically for this occasion was made available for viewing and photos on the concourse.

Now, with the partnership extended, Famous Toastery aims to continue to build on their newly expanded audience to bring their inviting atmosphere, delicious cuisine, and community spirit to more markets nationwide.

The renewed partnership will include exciting appearances by Michael McDowell throughout the year, a Famous Toastery helmet logo and custom gloves that McDowell will wear on select race days and more exciting moments for McDowell and Famous Toastery fans! “Famous Toastery has been a staple in my life for almost a decade, so being able to suit up and represent Famous Toastery on race days is a full circle moment for me,” McDowell said.

Famous Toastery offers a well-crafted menu with Famously Fresh ingredients, emphasizing both decadence and nutrition. The restaurant serves a range of breakfast favorites including omelets, pancakes, waffles, stuffed French toast, benedicts, sandwiches, burgers, wraps, and salads. Their commitment to quality extends to their specialty coffees and brunch cocktails, creating a delightful dining experience for patrons.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- brand expansion (topic)
- Famous Toastery (company)
- NASCAR (company)
- nascar sponsorship (topic)
- partnership extension (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240228_famous_toastery_and_nascars_michael_mcdowell_switch_into_high_gear_with_par.html). Summarized by Burnaze (https://burnaze.com/article/75239b38-be31-4995-889d-a9f322a5bd21).