---
title: "Crain's: Pool Scouts Looks at Geo-targeting to Drive Strategic Growth"
url: https://burnaze.com/article/75a512eb-1c1e-4d36-a82c-3faeefe81d93
source: "1851 Franchise"
original_url: https://1851franchise.com/poolscouts/crains-pool-scouts-looks-at-geo-targeting-to-drive-strategic-growth-2705101
category: "Remodel & surfaces"
industry: "Home Services"
segment: "Remodel & surfaces"
published: 2018-01-02T16:11:00.000Z
modified: 2026-11-01T01:43:18.566Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/a1e33898fa10763b701f1ed07e26642f6213.jpg
---

# Crain's: Pool Scouts Looks at Geo-targeting to Drive Strategic Growth

**TL;DR:** Pool Scouts President Michael Wagner discusses how the company uses geo-targeting to drive strategic growth. Wagner shared that targeting specific geographic areas has generated more success for Pool Scouts.

*originally published in 1851 Franchise on 2018-01-02. [Read the original](https://1851franchise.com/poolscouts/crains-pool-scouts-looks-at-geo-targeting-to-drive-strategic-growth-2705101).*

## Story

Pool Scouts President Michael Wagner was featured in an ongoing column titled "If I Knew Then" in which entrepreneurs and business leaders discuss lessons they have learned throughout their careers.

Crain's spoke with Wagner about how he has learned to make strategic business decisions, including targeting geographic areas such as Nashville that will generate success for Pool Scouts.

Said Wagner to Crain's, "Now, we are spending money and efforts in areas that will bring Pool Scouts more success. We have fewer leads, but more targeted leads in the right areas. It has really helped us generate a lot more success."

## Entities

- 1851 Franchise (publication)
- Home Services (sector)
- Pool Scouts (company)
- Michael Wagner (person)
- strategic growth (topic)
- geo-targeting (topic)
- targeted leads (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/poolscouts/crains-pool-scouts-looks-at-geo-targeting-to-drive-strategic-growth-2705101). Summarized by Burnaze (https://burnaze.com/article/75a512eb-1c1e-4d36-a82c-3faeefe81d93).