---
title: "Gong cha Warms Up the Season with First-Ever Soup Launch"
url: https://burnaze.com/article/75fd0f5b-a456-47b7-b275-8c0b2bd18aea
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260217_gong_cha_warms_up_the_season_with_firstever_soup_launch.html
category: "Coffee & tea"
industry: "Restaurants"
segment: "Coffee & tea"
published: 2026-02-17T12:00:00.000Z
modified: 2026-10-31T16:26:54.073Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# Gong cha Warms Up the Season with First-Ever Soup Launch

**TL;DR:** Gong cha is launching its first-ever soup menu, featuring Tom Yum Soup and Mushroom Truffle Soup, for a limited time at participating U.S. locations. The soups are priced at $3 and offer a unique twist with the addition of tea infusions.

*originally published in Franchising.com on 2026-02-17. [Read the original](https://www.franchising.com/news/20260217_gong_cha_warms_up_the_season_with_firstever_soup_launch.html).*

## Story

“Consumers are increasingly turning to soup for comfort, convenience and value, and we are delighted to bring that experience to our guests in a way that’s uniquely ours,” said Missy Maio, Vice President of Marketing - The Americas for Gong cha. “By introducing an entirely new category to our menu, we give guests another reason to stop by, whether they’re warming up between meals, grabbing a quick bite, or pairing a savory soup with their favorite tea.”

Gong cha’s new soups provide warm, savory sips that turn any time of day into a flavorful occasion. For a limited time, guests can enjoy the new Tom Yum Soup and Mushroom Truffle Soup for just $3* at participating U.S. locations.

The Tom Yum Soup is bright, tangy, and savory with a hint of heat. Inspired by the popular Thai dish, the Gong cha version layers in vibrant lemongrass and a twist of noodles, all infused with Oolong Tea for added depth and aroma.

For those who prefer a creamier option, the Truffle Mushroom Soup is an aromatic, indulgently rich option infused with Black Tea, bringing together earthy mushroom flavors and luxurious truffle notes in a warm, satisfying cup.

## Entities

- Franchising.com (publication)
- QSR (sector)
- menu pricing (topic)
- limited time offer (topic)
- menu expansion (topic)
- new product launch (topic)
- Gong cha (company)
- Missy Maio (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20260217_gong_cha_warms_up_the_season_with_firstever_soup_launch.html). Summarized by Burnaze (https://burnaze.com/article/75fd0f5b-a456-47b7-b275-8c0b2bd18aea).