---
title: "CNBC: Snapchat vs. Instagram—Users Shed Light on Why Each Platform Matters"
url: https://burnaze.com/article/765b2e25-2bc2-406b-904f-63cbffa50557
source: "1851 Franchise"
original_url: https://1851franchise.com/cnbc-snapchat-vs-instagram-users-shed-light-on-why-each-platform-matters-10727
category: "General"
published: 2017-02-28T19:14:03.000Z
modified: 2026-11-01T02:32:26.059Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/10eafc22457cd32fdaa2c63fd682d5372335.jpg
---

# CNBC: Snapchat vs. Instagram—Users Shed Light on Why Each Platform Matters

**TL;DR:** Snapchat and Instagram serve different functions, with Snapchat used for communication with peers and Instagram for sharing and community building. A survey of 24 young adults revealed their different uses for each platform.

*originally published in 1851 Franchise on 2017-02-28. [Read the original](https://1851franchise.com/cnbc-snapchat-vs-instagram-users-shed-light-on-why-each-platform-matters-10727).*

## Story

Snapchat and Instagram might be competing for ad dollars, but more and more teenagers, young adults and business owners are finding that they have room for both on their phones. And that’s because when compared side by side, they each serve very different functions.

CNBC recently interviewed 24 young adults about their social media and app habits, and how they utilize both Snapchat and Instagram.

The survey revealed that Snapchat is used for communication with peers, like sharing something funny or sending a quick update note. Snapchat can also beget more honesty.

“With Snapchat, I like how instant it is,” said 15-year-old Caelin. “I really like instant gratification so the fact that you can have such a quick conversation with someone is great.”

On the other hand, Instagram is more for sharing details about your personal life with friends and family, and is useful because just about everybody is on it—not just teenagers. This makes this service especially valuable for brands.

## Entities

- 1851 Franchise (publication)
- General (sector)
- Instagram (company)
- social media (topic)
- Snapchat (company)
- platform comparison (topic)
- user habits (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/cnbc-snapchat-vs-instagram-users-shed-light-on-why-each-platform-matters-10727). Summarized by Burnaze (https://burnaze.com/article/765b2e25-2bc2-406b-904f-63cbffa50557).