---
title: "Dickey’s Barbecue Pit Brings Back Pink Big Yellow Cup to Support Breast Cancer Awareness"
url: https://burnaze.com/article/767c3cae-465e-4c88-b12e-2ae9e06d98bc
source: "Franchising.com"
original_url: https://www.franchising.com/news/20211020_dickeys_barbecue_pit_brings_back_pink_big_yellow_cup_to_support_breast_canc.html
category: "Casual dining"
industry: "Restaurants"
segment: "Casual dining"
published: 2021-10-20T12:00:00.000Z
modified: 2026-11-01T02:25:02.284Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Dickey’s Barbecue Pit Brings Back Pink Big Yellow Cup to Support Breast Cancer Awareness

**TL;DR:** Dickey's Barbecue Pit is bringing back its limited-edition Pink Big Yellow Cup to support breast cancer awareness, with a portion of the proceeds going to The Dickey Foundation. The foundation will use the funds to provide mammograms and other breast cancer detection services for local first responders.

*originally published in Franchising.com on 2021-10-20. [Read the original](https://www.franchising.com/news/20211020_dickeys_barbecue_pit_brings_back_pink_big_yellow_cup_to_support_breast_canc.html).*

## Story

In honor of Breast Cancer Awareness Month in October, the world’s largest barbecue concept’s signature Big Yellow Cup will become pink. Throughout the month, Dickey’s will offer the 32-ounce limited-edition collectible Tribute Cup for purchase in all of its locations across the U.S.

A portion of the proceeds from every charitable cup sold will be donated to The Dickey Foundation, which provides safety equipment and overall support for first responders. The Dickey Foundation will use the funds raised from the collectible Pink Big Yellow Cup to provide mammograms and other breast cancer detection, treatment and services for local first responders.

“We are glad to bring back our Pink Big Yellow Cup to support our local first responders in the battle against breast cancer,” said Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. “Early detection is key to increasing survival rates, and every donation funds a potentially life-saving mammography screening. Dickey’s is proud to do its part to raise awareness and support for this cause.”

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- Dickey's Barbecue Pit (company)
- Laura Rea Dickey (person)
- breast cancer awareness (topic)
- charitable donation (topic)
- limited edition product (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20211020_dickeys_barbecue_pit_brings_back_pink_big_yellow_cup_to_support_breast_canc.html). Summarized by Burnaze (https://burnaze.com/article/767c3cae-465e-4c88-b12e-2ae9e06d98bc).