---
title: "QSR Magazine: How Starbucks is Fixing its Ultra-Popular Mobile Business"
url: https://burnaze.com/article/76a48832-8b6e-4d75-b7d2-5b465e7218e6
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-magazine-how-starbucks-is-fixing-its-ultra-popular-mobile-business-12011
category: "Coffee & tea"
industry: "Restaurants"
segment: "Coffee & tea"
published: 2017-04-28T15:10:38.000Z
modified: 2026-11-01T02:10:14.469Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/6b0b84e74ee6ff781bfd3a06786a0de11002.jpg
---

# QSR Magazine: How Starbucks is Fixing its Ultra-Popular Mobile Business

**TL;DR:** Starbucks is modifying its store structure to accommodate the popularity of its mobile order and pay platform, which handles about 20% of peak transactions at 1,800 locations. The company has reallocated employee roles and introduced a tablet-based device to efficiently handle the demand.

*originally published in 1851 Franchise on 2017-04-28. [Read the original](https://1851franchise.com/qsr-magazine-how-starbucks-is-fixing-its-ultra-popular-mobile-business-12011).*

## Story

Starbucks’ mobile order and pay platform is so popular the coffee chain is tweaking its store structure to accommodate it.

According to a recent QSR Magazine article, about 1,800 Starbucks locations are experiencing about 20 percent of peak transactions from mobile pay.

President and CEO Kevin Johnson said Starbucks has reallocated employee roles to help efficiently handle the demand. To help handle the demand, Starbucks introduced a tablet-based device that gives baristas with incoming order visibility.

“The retail industry is going through a period of disruption right before our eyes. We believe in the two transformative elements that will continue to propel Starbucks into the future, and we are allocating resources thoughtfully,” Johnson said.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- QSR Magazine (publication)
- Starbucks (company)
- mobile pay (topic)
- store structure (topic)
- employee roles (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/qsr-magazine-how-starbucks-is-fixing-its-ultra-popular-mobile-business-12011). Summarized by Burnaze (https://burnaze.com/article/76a48832-8b6e-4d75-b7d2-5b465e7218e6).