---
title: "Squeeze® Takes its “Feel-Good Revolution” Nationwide"
url: https://burnaze.com/article/76f9ec72-544e-4756-8527-e32b108f1ec0
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210317_squeeze_takes_its_feelgood_revolution_nationwide.html
category: "Beauty & Wellness"
industry: "Beauty & Wellness"
published: 2021-03-17T12:00:00.000Z
modified: 2026-11-01T02:29:13.278Z
image: https://images.unsplash.com/photo-1551836022-deb4988cc6c0?w=1600&q=80&auto=format&fit=crop
---

# Squeeze® Takes its “Feel-Good Revolution” Nationwide

**TL;DR:** Squeeze aims to expand to 300 units in 3-5 years through a strategic franchise expansion phase, focusing on a welcoming culture for franchisees and guests. The brand, co-founded by Brittany Driscoll and Alli Webb, is transforming the massage industry with innovative technology and a membership-driven business model.

*originally published in Franchising.com on 2021-03-17. [Read the original](https://www.franchising.com/news/20210317_squeeze_takes_its_feelgood_revolution_nationwide.html).*

## Story

Brittany Driscoll, former vice president of marketing that helped Drybar become America’s iconic symbol of hair blowouts, has set the stage for Squeeze to become a household name through the launch of a strategic franchise expansion phase. In the long-term, Driscoll’s vision is to have more than 300 units sold within the next three to five years.

“At Squeeze, we’re all about making our guests and team members feel their best, and we are committed to ensuring that same feel-good experience for our franchisees,” said Driscoll, co-founder and CEO of Squeeze. “Our franchise owners have the opportunity to bring our welcoming and empowering culture to their local community and provide a refreshing, relaxing experience for each guest.”

Despite pandemic pressures, the original L.A. Squeeze location maintained its endearing connection to a loyal fan base that repeatedly demonstrated its adoration during the past year. Through pleas to open amid COVID operating restrictions and endless swooning on social media, Squeeze wore its heart on its sleeve for those impacted and empathized with its member community. Back open, Squeeze in L.A. is once again fueling the “Feel-Good Revolution” through its guest and team member experience.

“We launched Squeeze with the intention of growing the brand to hundreds of locations nationally,” adds Alli Webb, Drybar and Squeeze co-founder who also advises on the company’s strategic vision. “The experience and learnings we have had growing Drybar to more than 150 locations has uniquely prepared us to empower franchisees with world class systems and tools for ultimate success.”

The brand is transforming the massage industry through innovative technology and a profound company culture. Removing awkward interactions and long waits, Squeeze allows guests to book, pay, tip, rate and review their massage therapist as well as manage their own personal massage preferences all within the brand’s proprietary app - letting people walk in and figuratively float out of their appointments. The brand’s membership-driven business model helps promote consistent and quality self-care, while also giving back.

For every membership sold, Squeeze helps to provide a day of canine support to a person with a disability through its philanthropic alignment with Canine Companions for Independence.

Squeeze launched its first location in March of 2019 in Studio City, California.

## Entities

- Franchising.com (publication)
- franchise expansion (topic)
- Beauty & Wellness (sector)
- brand growth (topic)
- wellness industry (topic)
- technology integration (topic)
- Drybar (company)
- membership model (topic)
- Brittany Driscoll (person)
- Squeeze (company)
- Alli Webb (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20210317_squeeze_takes_its_feelgood_revolution_nationwide.html). Summarized by Burnaze (https://burnaze.com/article/76f9ec72-544e-4756-8527-e32b108f1ec0).