---
title: "DC Strategy bolsters pedigree with the appointment of new leadership"
url: https://burnaze.com/article/77145c96-6953-4cdd-8892-a73832288bf3
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/dc-strategy-bolsters-pedigree-with-the-appointment-of-new-leadership
author: "Amanda Peters"
category: "Multi-Unit"
topics: ["Development & multi-unit","People"]
published: 2022-11-24T11:04:00.000Z
modified: 2026-10-31T16:10:56.837Z
image: https://cdn.global-franchise.com/wp-content/uploads/2022/11/Barry-Money-as-Group-CEO.jpeg
---

# DC Strategy bolsters pedigree with the appointment of new leadership

**TL;DR:** DC Strategy has appointed Barry Money as its new group CEO, with Rod Young assuming the role of chair. The company has a pedigree spanning nearly 40 years in the franchising space and has advised several iconic US franchise brands on their market entry into Australasia.

*By Amanda Peters, originally published in Global Franchise on 2022-11-24. [Read the original](https://www.global-franchise.com/news/dc-strategy-bolsters-pedigree-with-the-appointment-of-new-leadership).*

## Story

Rod Young, chair of the DC Strategy Group of companies has announced the appointment of Barry Money as group CEO. Barry takes the reins of the Group, as Rod assumes the role of chair.

“We are proud to welcome Barry as our new group CEO who joins us with significant leadership, business and franchising credentials,” said Rod.

Barry is a C-suite professional, with a real estate, automotive, retail, consulting and franchising background. This appointment follows further growth in the DC Strategy business with the opening of a Hong Kong office earlier this year.

“I know our clients will be extremely pleased to have this proven leadership capability added to our already stellar organization. Barry joins James Young, Jin Goh and Brigid O’Neill in our leadership team. Jin heads up our franchise consulting division, Brigid took the helm of DC Strategy Lawyers in 2021 as executive director and James Young has led our franchise lead generation and franchise sales division since 2013. With James, Brigid and Barry having equity in DC Strategy, I am confident that they will take DC Strategy Group to the next level,” said Rod.

DC Strategy is Australasia’s only end-to-end franchising company, with a pedigree spanning nearly 40 years. Its consulting, legal and recruitment divisions have been at the forefront of developing many of Australia’s most successful franchises and expanding them internationally. DC Strategy teams have also advised and implemented the market entry and growth strategy of several iconic U.S. franchise brands into the Australasian market.

“My priority is to build on the base that DC Strategy has established as the leader in the franchising space for close to 40 years. James, Brigid and I look forward to working with our many clients, as well as further expanding the DC Strategy network internationally,” said Barry.

## Entities

- General (sector)
- Global Franchise (publication)
- franchising (topic)
- international expansion (topic)
- Multi-Unit (company)
- Amanda Peters (person)
- leadership appointment (topic)
- James Young (person)

---
Originally reported by Amanda Peters, Global Franchise (https://www.global-franchise.com/news/dc-strategy-bolsters-pedigree-with-the-appointment-of-new-leadership). Summarized by Burnaze (https://burnaze.com/article/77145c96-6953-4cdd-8892-a73832288bf3).