---
title: "The Drum: Internet Ad Spend to Surpass TV for the First Time in 2017"
url: https://burnaze.com/article/772c1f17-4c84-420e-acef-5a4d2c2d5d88
source: "1851 Franchise"
original_url: https://1851franchise.com/the-drum-internet-ad-spend-to-surpass-tv-for-the-first-time-in-2017-11405
category: "Technology"
topics: ["Technology"]
published: 2017-03-28T16:11:48.000Z
modified: 2026-11-01T02:11:05.771Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/a6c379a7130b3fc8ddd24583add89bea8261.jpg
---

# The Drum: Internet Ad Spend to Surpass TV for the First Time in 2017

**TL;DR:** Internet ad spend is expected to surpass TV for the first time in 2017, with online ad spend predicted to be 36.9% of all ad spend. Global advertising expenditure will grow 13% and reach $205 billion in 2017.

*originally published in 1851 Franchise on 2017-03-28. [Read the original](https://1851franchise.com/the-drum-internet-ad-spend-to-surpass-tv-for-the-first-time-in-2017-11405).*

## Story

Despite concerns over brand safety on Google, internet ad spend is expected to be higher than ever in 2017. According to Zenith Media’s new Advertising Expenditure Forecasts report , the global advertising expenditure will grow 13% and reach $205 billion in 2017. Online ad spend is predicted to be 36.9 percent of all ad spend, compared to 34% in 2016, shifting the top spend from television to internet advertising.

Social media advertising is leading the charge in terms of internet ad spend, and predicted to grow at 20 percent on average per year until 2019. The only thing that seems it could be stopping this growth is the lack of confidence advertisers currently have in Google from issues with ad misplacement and brand safety.

Zenith’s global brand president, Vittorio Bonori, is confident this crisis will be resolved. “Innovation is proceeding as fast as ever, and we believe that this is what will continue to drive brand growth for advertisers.”

## Entities

- 1851 Franchise (publication)
- General (sector)
- Google (company)
- social media advertising (topic)
- brand safety (topic)
- internet ad spend (topic)
- tv ad spend (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/the-drum-internet-ad-spend-to-surpass-tv-for-the-first-time-in-2017-11405). Summarized by Burnaze (https://burnaze.com/article/772c1f17-4c84-420e-acef-5a4d2c2d5d88).