---
title: "Lee Plave"
url: https://burnaze.com/article/774f0336-2339-441c-a607-3b3a15a18f10
source: "1851 Franchise"
original_url: https://1851franchise.com/franchise-legal-player-awards-qa-with-lee-plave-2703483
category: "Suppliers"
industry: "Franchise Industry"
segment: "Suppliers"
topics: ["Finance & M&A"]
published: 2017-08-23T13:08:01.000Z
modified: 2026-11-01T02:32:04.389Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/b569243e59568bee0ef436320622d20d7727.jpg
---

# Lee Plave

**TL;DR:** Lee Plave, a lawyer, shares his experience and passion for franchising, and what makes a great client and franchise attorney.

*originally published in 1851 Franchise on 2017-08-23. [Read the original](https://1851franchise.com/franchise-legal-player-awards-qa-with-lee-plave-2703483).*

## Story

**1851**: How did you fall into franchising?

**Plave**: I was at the FTC and looking at options, and seeking a practice where I could work closely with innovative clients and colleagues. Found it!

**1851**: What do you love most about franchising?

**Plave**: As a lawyer, you have to have a passion for the business or activity upon which the law acts. And I really love the entrepreneurship and vitality of franchisors and franchisees. An old colleague used to say that the “dirty little secret of franchising” is that it’s fun. He was right.

**1851**: What makes a great client?

**Plave**: A company with passion for delivering a service or a product that makes their customers’ lives better, more enjoyable, or even more fun.

**1851**: What makes a great franchise attorney?

**Plave**: That’s the $64,000 question. Listening to what your clients are trying to accomplish and helping them reach that goal is critical. And while this will sound trite, putting your clients’ interests first will help them in the short-term and forge a long-term relationship that’s based on something much more than legal fees generated this quarter.

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- franchising (topic)
- entrepreneurship (topic)
- law firm (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/franchise-legal-player-awards-qa-with-lee-plave-2703483). Summarized by Burnaze (https://burnaze.com/article/774f0336-2339-441c-a607-3b3a15a18f10).