---
title: "Franchise Marketing Radio: Renovation Sells Co-Founder Michael Valente Discusses the Brand’s Growth"
url: https://burnaze.com/article/77acbec2-d361-4bf7-bcac-0fa3a15f4f6a
source: "1851 Franchise"
original_url: https://1851franchise.com/franchise-marketing-radio-renovation-sells-co-founder-michael-valente-discusses-the-brands-growth-2716029
category: "Remodel & surfaces"
industry: "Home Services"
segment: "Remodel & surfaces"
topics: ["Emerging brands","Marketing"]
published: 2021-06-21T17:12:00.000Z
modified: 2026-11-01T02:25:15.915Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/865c5bd8a2e854deb715088c7b533b508287.jpg
---

# Franchise Marketing Radio: Renovation Sells Co-Founder Michael Valente Discusses the Brand’s Growth

**TL;DR:** Michael Valente, founder of Renovation Sells, discussed the brand's growth on Franchise Marketing Radio. Renovation Sells is a pre-sale home renovation franchise that updates existing spaces to increase the value of homes.

*originally published in 1851 Franchise on 2021-06-21. [Read the original](https://1851franchise.com/franchise-marketing-radio-renovation-sells-co-founder-michael-valente-discusses-the-brands-growth-2716029).*

## Story

Michael Valente, founder of Renovation Sells, a pre-sale home renovation franchise, spoke with host Lee Kantor on Franchise Marketing Radio to share how the business came to be and the success it has seen thus far. Valente discussed how Renovation Sells updates existing spaces to cosmetically upgrade what today’s buyers are looking for to increase the value of the home. Valente started as a licensed realtor and worked as a contractor prior to starting the franchise.

“I was in real estate development and, frankly, we were tired of doing high-end projects for direct-to-sale homeowners,” said Valente. “We melded my development background with our high-end construction background and said, ‘We can still achieve a designer level product but don’t necessarily have to have interaction with customers by working on empty homes.”

Valente also discussed the relationship between the franchisees and realtors versus the typical relationship between franchisees and general consumers.

## Entities

- 1851 Franchise (publication)
- franchise growth (topic)
- Home Services (sector)
- home renovation (topic)
- Renovation Sells (company)
- presale renovation (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/franchise-marketing-radio-renovation-sells-co-founder-michael-valente-discusses-the-brands-growth-2716029). Summarized by Burnaze (https://burnaze.com/article/77acbec2-d361-4bf7-bcac-0fa3a15f4f6a).