---
title: "QSR Magazine: MOOYAH Burgers, Fries & Shakes Constantly Innovates Menu To Drive Awareness And Interest"
url: https://burnaze.com/article/77b2c971-c554-4aa9-8a0c-4a51e24c2f03
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-magazine-mooyah-burgers-fries-shakes-constantly-innovates-menu-to-drive-awareness-and-interest-4240
category: "Burger"
industry: "Restaurants"
segment: "Burger"
published: 2016-04-11T22:17:11.000Z
modified: 2026-11-01T13:05:28.017Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/a86ca8ff3ded6a1020877f2bbb1e6ad01950160411175735.jpeg
---

# QSR Magazine: MOOYAH Burgers, Fries & Shakes Constantly Innovates Menu To Drive Awareness And Interest

**TL;DR:** MOOYAH Burgers, Fries & Shakes launched a monthly 'Taste to Try' campaign to innovate its menu and drive awareness and interest among customers. The campaign offers fresh and fun takes on ways to combine existing menu options.

*originally published in 1851 Franchise on 2016-04-11. [Read the original](https://1851franchise.com/qsr-magazine-mooyah-burgers-fries-shakes-constantly-innovates-menu-to-drive-awareness-and-interest-4240).*

## Story

In a faster-paced world, the excitement caused by limited time offers can help QSR and fast casual concepts stand out - especially with the millennial crowd. Beyond the short boost in awareness and interest, LTO's also offer franchise restaurant concepts the chance to experiment with menu options, tap into trends, and engage with existing customers. *QSR Magazine* took a look at how brands are approaching LTO's in their April issue, such as MOOYAH Burgers, Fries & Shakes and their recently launched monthly "Taste to Try" campaign.

“We want burgers that have a personality to them…but it has to be delicious,” Natalie Liu, Director of Marketing for MOOYAH, told *QSR*, adding that the campaign, offering fresh and fun takes on ways to combine existing menu options, helps guests get out of their ordering ruts.

The brand kicked off the "Taste to Try" campaign with a spicy "Double Diablo" burger, and will debut a new burger featuring their 23 toppings, three proteins, and three buns each month. However, Liu added that while the "Taste to Try" has made it operationally more efficient and simpler to execute across the franchise system, they could introduce true LTO's in the future.

“‘Taste to Try’ provides the shell for that,” Liu told *QSR*. “The beauty of this program is that it can grow with us.”

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- QSR Magazine (publication)
- menu innovation (topic)
- MOOYAH (company)
- marketing campaign (topic)
- limited time offers (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/qsr-magazine-mooyah-burgers-fries-shakes-constantly-innovates-menu-to-drive-awareness-and-interest-4240). Summarized by Burnaze (https://burnaze.com/article/77b2c971-c554-4aa9-8a0c-4a51e24c2f03).