---
title: "ServiceMinder and Netsertive Partner to Automate Lead Attribution"
url: https://burnaze.com/article/77b33d35-c10f-464f-ad42-99d4d1a98512
source: "Franchise Magazine USA"
original_url: https://franchisemagazineusa.com/serviceminder-and-netsertive-partner-to-automate-lead-attribution/
category: "Suppliers"
industry: "Franchise Industry"
segment: "Suppliers"
topics: ["Technology"]
published: 2024-02-25T17:44:35.000Z
modified: 2026-11-01T01:02:57.804Z
image: https://images.unsplash.com/photo-1581090464777-f3220bbe1b8b?w=1600&q=80&auto=format&fit=crop
---

# ServiceMinder and Netsertive Partner to Automate Lead Attribution

**TL;DR:** Netsertive and ServiceMinder have partnered to simplify franchise brand workflows and streamline digital attribution for multi-location marketers. The partnership integrates Netsertive's Multi-Location Experience Platform with ServiceMinder's Home Services CRM Platform.

*originally published in Franchise Magazine USA on 2024-02-25. [Read the original](https://franchisemagazineusa.com/serviceminder-and-netsertive-partner-to-automate-lead-attribution/).*

## Story

Netsertive and ServiceMinder have joined forces to simplify franchise brand workflows and streamline digital attribution for multi-location marketers. This partnership integrates Netsertive’s Multi-Location Experience (MLX) Platform with ServiceMinder’s Home Services CRM Platform, allowing marketers to easily track which digital marketing tactics are driving sales or conversions. By tying leads from Netsertive’s marketing programs to ServiceMinder’s CRM conversion data, marketers can make data-driven decisions, optimize campaigns, and understand the full sales cycle for better attribution.

CEO and Founder of Netsertive, Brendan Morrissey, expresses excitement about the partnership, highlighting the challenge of attribution for multi-location marketers. With this integration, marketers can overcome barriers and market better locally online. ServiceMinder’s CEO and Founder, John Keene, is also pleased to launch this partnership, providing a solution that simplifies lead capture and supports data-driven decisions for franchises.

Netsertive’s localized digital marketing solution is designed to help multi-location businesses acquire more local customers online. Leveraging their Multi-Location Experience Platform, Netsertive enables efficient, profitable, and localized marketing at scale while businesses focus on delivering value to their customers. Over 1,500 retailers, franchises, auto dealers, and media companies trust Netsertive’s unique solution for executing localized content, advertising, and insights at scale.

ServiceMinder offers a platform for managing and operating home services brands, allowing businesses to seamlessly acquire leads with 24/7 scheduling, branded proposals, and targeted email campaigns. Through extensive reporting options and client experience enhancements, ServiceMinder helps track leads, convert prospects, and make data-driven decisions at the brand or location level. The platform automates and simplifies a brand’s entire workflow, supporting growth and innovation within the franchise industry.

This strategic partnership between Netsertive and ServiceMinder aims to empower multi-location marketers with streamlined workflows, enhanced data-driven decision-making, and improved attribution for digital marketing efforts. By combining their expertise in marketing technology and home services management, these two top suppliers are simplifying the path to success for franchise brands and multi-location businesses. To learn more about Netsertive’s localized digital marketing solution and how it can benefit your business, visit their website at www.netsertive.com.

## Entities

- Franchise Industry (sector)
- partnership (topic)
- Franchise Magazine USA (publication)
- digital marketing (topic)
- franchise management (topic)
- lead attribution (topic)

---
Originally reported by Franchise Magazine USA (https://franchisemagazineusa.com/serviceminder-and-netsertive-partner-to-automate-lead-attribution/). Summarized by Burnaze (https://burnaze.com/article/77b33d35-c10f-464f-ad42-99d4d1a98512).