---
title: "Pret A Manger jumps on mix-and-match value bandwagon"
url: https://burnaze.com/article/77b49d5b-dc20-4b90-a111-62415fc55a46
source: "Nation's Restaurant News"
original_url: https://www.nrn.com/marketing-branding/pret-a-manger-jumps-on-mix-and-match-value-bandwagon
author: "Lisa Jennings"
category: "Bakery & breakfast"
industry: "Restaurants"
segment: "Bakery & breakfast"
published: 2026-05-01T20:59:06.000Z
modified: 2026-10-31T13:16:39.205Z
image: https://eu-images.contentstack.com/v3/assets/bltea7aee2fca050a19/blt4a83bd342ec81f13/69f8b9861032feaf9056f298/PRetPick.jpg?width=1280&auto=webp&quality=80&disable=upscale
---

# Pret A Manger jumps on mix-and-match value bandwagon

**TL;DR:** Pret A Manger has introduced a $9.99 'Pick Your Pair' menu to compete in the fast-casual value wars. The menu allows guests to combine two items, including half sandwiches, side salads or small soups, for $9.99.

*By Lisa Jennings, originally published in Nation's Restaurant News on 2026-05-01. [Read the original](https://www.nrn.com/marketing-branding/pret-a-manger-jumps-on-mix-and-match-value-bandwagon).*

## Story

Pick-two combos are becoming a more common strategy in the value wars.

Pret A Manger is the latest to launch a Pick Your Pair menu, allowing guests to combine two items, including half sandwiches, side salads or small soups, for $9.99.

“In a city full of $20 lunches, our guests appreciate clear, simple value that doesn’t compromise on quality,” said Felipe Athayde, president of North America Pret A Manger, in a statement. “With Pick Your Pair, any two items are always $9.99, so guests can mix and match the freshly made options they’re craving, whether that’s something light, hearty or a bit of both, while still enjoying the quality they expect from Pret.”

Earlier this year, Panera Bread launched its first dedicated value menu as a twist on its existing You Pick Two offering. Guests there can choose among 10 dishes at half portions for $4.99 each.

La Madeleine last year launched a Le Pick 3 menu of half sandwiches, sides and beverages to create a meal for $8.99. A second tier with more premium options was later added at $10.99.

Pret A Manger has more than 60 domestic locations across the New York, Washington, D.C., Chicago and Pennsylvania markets. The U.K.-based chain has more than 730 shops globally.

## Entities

- QSR (sector)
- menu pricing (topic)
- fast casual (topic)
- Nation's Restaurant News (publication)
- Panera Bread (company)
- Lisa Jennings (person)
- la Madeleine (company)
- Pret A Manger (company)
- value wars (topic)
- Felipe Athayde (person)
- pick two combos (topic)

---
Originally reported by Lisa Jennings, Nation's Restaurant News (https://www.nrn.com/marketing-branding/pret-a-manger-jumps-on-mix-and-match-value-bandwagon). Summarized by Burnaze (https://burnaze.com/article/77b49d5b-dc20-4b90-a111-62415fc55a46).