---
title: "Nation’s Restaurant News: Chipotle Chief Marketing and Strategy Officer Resigns"
url: https://burnaze.com/article/781f0675-8508-44b1-834d-d716e4be5e6b
source: "1851 Franchise"
original_url: https://1851franchise.com/nations-restaurant-news-chipotle-chief-marketing-and-strategy-officer-resigns-2705920
category: "Restaurants"
industry: "Restaurants"
topics: ["Marketing"]
published: 2018-03-15T16:11:26.000Z
modified: 2026-11-01T02:31:38.972Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/4a220f8f1524ae5187d54464e3acc50d5064.jpg
---

# Nation’s Restaurant News: Chipotle Chief Marketing and Strategy Officer Resigns

**TL;DR:** Mark Crumpacker, Chipotle Mexican Grill's Chief Marketing Officer, has resigned effective Thursday, with a retention agreement and bonus. Crumpacker's resignation comes after the announcement of Chipotle's new CEO Brian Niccol, who was previously at Taco Bell.

*originally published in 1851 Franchise on 2018-03-15. [Read the original](https://1851franchise.com/nations-restaurant-news-chipotle-chief-marketing-and-strategy-officer-resigns-2705920).*

## Story

Effective Thursday, Mark Crumpacker will resign as Chipotle Mexican Grill Chief Marketing Officer, according to a recent Nation’s Restaurant News article. In January of this year, Crumpacker had signed a retention agreement that he will keep after his resignation which includes a $600,000 retention bonus and 26 weeks of his base salary. He has been with the brand since 2009, but in 2016 pleaded guilty to misdemeanor drug possession charges.

Crumpacker’s resignation comes only one week after the announcement of Chipotle’s new CEO Brian Niccol, who was previously at Taco Bell. Former CEO and now executive chairman Steve Ells is still with the company, helping the brand try to overcome a series of foodborne illness outbreaks that Crumpacker was not able to separate from with branding efforts. As of December, the chain has 2,406 restaurants and in the fourth quarter of 2017, same-store sales fell 0.9 percent.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Taco Bell (company)
- marketing strategy (topic)
- Chipotle Mexican Grill (company)
- Brian Niccol (person)
- executive change (topic)
- retention agreement (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/nations-restaurant-news-chipotle-chief-marketing-and-strategy-officer-resigns-2705920). Summarized by Burnaze (https://burnaze.com/article/781f0675-8508-44b1-834d-d716e4be5e6b).