---
title: "Merrithew Acquires Gyrotonic Organization, Expanding Presence in Mindful Movement"
url: https://burnaze.com/article/7878e33e-2cf0-40d3-8043-a3805283cf86
source: "Athletech News"
original_url: https://athletechnews.com/merrithew-acquires-gyrotonic-organization/
author: "Athletech Studios"
category: "Fitness"
industry: "Fitness"
topics: ["Finance & M&A"]
published: 2026-06-11T17:54:00.000Z
modified: 2026-10-31T13:16:42.266Z
image: https://athletechnews.com/wp-content/uploads/2026/06/cf4ebdc8-f28d-4159-a57d-3830cae47a05.webp
---

# Merrithew Acquires Gyrotonic Organization, Expanding Presence in Mindful Movement

**TL;DR:** Merrithew, a Toronto-based company known for Pilates education and equipment, has acquired the Gyrotonic organization, expanding its presence in the mindful movement space. The acquisition adds the Gyrotonic and Gyrokinesis movement methods to Merrithew's portfolio, strengthening its position in movement-based fitness, wellness, and rehabilitation.

*By Athletech Studios, originally published in Athletech News on 2026-06-11. [Read the original](https://athletechnews.com/merrithew-acquires-gyrotonic-organization/).*

## Story

Merrithew is expanding its footprint in the mindful movement space through the acquisition of the Gyrotonic organization, adding the creator of the Gyrotonic and Gyrokinesis movement methods to its portfolio.

The Toronto-based Merrithew, best known for its Stott Pilates education system and equipment business, said the acquisition strengthens its position in movement-based fitness, wellness and rehabilitation while broadening the education and training offerings available to instructors and studios worldwide.

“This is an incredibly meaningful moment for Merrithew and the broader mindful movement community,” said Merrithew CEO Jim Heidenreich. “The addition of Gyrotonic expands Merrithew’s global reach, deepens our movement education portfolio and reinforces our long-term vision of changing lives through mindful movement.”

Founded by former dancer Juliu Horvath, the Gyrotonic organization oversees the Gyrotonic and Gyrokinesis methods, which emphasize fluid, multi-directional movement patterns designed to improve mobility, strength, coordination and flexibility. The methods have developed a following among dancers, athletes, rehabilitation professionals and wellness practitioners since their introduction in the 1980s.

Gyrokinesis classes are typically performed using a stool and mat, while Gyrotonic training incorporates specialized equipment, including the brand’s signature pulley-based systems.

The acquisition comes as interest in Pilates and other mindful movement modalities continues to grow globally. Merrithew has sought to capitalize on that momentum through investments in education, equipment and studio operations. Last year, the company announced plans to relaunch its Toronto flagship location as a training and education hub anchored by the Stott Pilates Academy.

Merrithew said the Gyrotonic and Gyrokinesis methods will continue to operate under their existing philosophies and education standards.

## Entities

- Fitness (sector)
- Athletech News (publication)
- acquisition (topic)
- Merrithew (company)
- Jim Heidenreich (person)
- pilates education (topic)
- Gyrotonic organization (company)
- Juliu Horvath (person)
- mindful movement (topic)
- equipment business (topic)
- Merrithew acquisition of Gyrotonic organization (deal)

---
Originally reported by Athletech Studios, Athletech News (https://athletechnews.com/merrithew-acquires-gyrotonic-organization/). Summarized by Burnaze (https://burnaze.com/article/7878e33e-2cf0-40d3-8043-a3805283cf86).