---
title: "Batteries Plus Franchisee Builds Business, Leading the Charge in Battery Industry"
url: https://burnaze.com/article/78bbc3a1-a66f-4490-bc15-de2e32c5a6ef
source: "Franchising.com"
original_url: https://www.franchising.com/news/20250319_batteries_plus_franchisee_builds_business_leading_the_charge_in_battery_ind.html
category: "Specialty retail"
industry: "Retail"
segment: "Specialty retail"
published: 2025-03-19T12:00:00.000Z
modified: 2026-10-31T17:02:26.122Z
image: https://images.unsplash.com/photo-1507679799987-c73779587ccf?w=1600&q=80&auto=format&fit=crop
---

# Batteries Plus Franchisee Builds Business, Leading the Charge in Battery Industry

**TL;DR:** Brenda Phipps, a Batteries Plus franchisee with nearly two decades of experience, leads her business after transitioning from a career as a flight attendant. She has built a successful track record of growth, with her stores being recognized for sales achievements and serving a diverse customer base, including the marine industry.

*originally published in Franchising.com on 2025-03-19. [Read the original](https://www.franchising.com/news/20250319_batteries_plus_franchisee_builds_business_leading_the_charge_in_battery_ind.html).*

## Story

Phipps left her career as a flight attendant shortly after September 11, 2001. Around that time, she met her husband, Rick Phipps, a multi-unit automotive franchisee who had recently sold his business. During a frustrating search for a new laptop battery, the couple discovered Batteries Plus. Intrigued by the retailer’s supply of essential products and specialized niche, the Phippses decided it was time for a new business opportunity, opening their first Batteries Plus store in Lake Worth, FL in 2006.

What started as a 50-50 partnership between the couple has since evolved, with Brenda now leading operations as Rick transitions into retirement.

“In the beginning, Rick and I worked side-by-side, but now I’ve taken on more responsibility as he’s taken a step back,” said Phipps. “Running a business in a male-dominated industry was a challenge; I didn’t have a background in batteries or business ownership. But upon diving in, I quickly learned that developing the right team to support you can make all the difference in helping your business be successful, and I want other women to know they can do this, too.”

Phipps’ stores have been recognized with Sales Achievement honors for two consecutive years, consistently hitting revenue milestones within the Batteries Plus franchise system.

While her stores serve a diverse customer base, Phipps holds a special expertise in commercial sales, particularly within the marine industry along Florida’s East Coast. In fact, one of her stores is just three miles from the ocean, serving as the go-to resource of specialty batteries to power everything from deep-sea fishing boats to luxurious yachts.

With nearly two decades in the business and a successful track record of growth, Phipps credits much of her success to a willingness to learn and adapt.

Phipps hopes her story will inspire more women to pursue entrepreneurship, especially in industries where they’re underrepresented.

## Entities

- Franchising.com (publication)
- Retail (sector)
- franchisee story (topic)
- Batteries Plus (company)
- women in business (topic)
- retail franchise (topic)
- Brenda Phipps (person)
- Rick Phipps (person)
- Lake Worth, FL (location)
- battery industry (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20250319_batteries_plus_franchisee_builds_business_leading_the_charge_in_battery_ind.html). Summarized by Burnaze (https://burnaze.com/article/78bbc3a1-a66f-4490-bc15-de2e32c5a6ef).