---
title: "Wingstop Brings Back Hot Honey Rub (For Your Hot Honey) Just in Time for Valentine's Day"
url: https://burnaze.com/article/78e77310-1c8b-4424-8acd-d35a3af9a198
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240208_wingstop_brings_back_hot_honey_rub_for_your_hot_honey_just_in_time_for_vale.html
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
published: 2024-02-08T12:00:00.000Z
modified: 2026-10-31T17:34:43.075Z
image: https://images.unsplash.com/photo-1555396273-367ea4eb4db5?w=1600&q=80&auto=format&fit=crop
---

# Wingstop Brings Back Hot Honey Rub (For Your Hot Honey) Just in Time for Valentine's Day

**TL;DR:** Wingstop is bringing back its Hot Honey Rub for a limited time starting on Valentine's Day. The popular dry rub can be added to various menu items, including chicken sandwiches, classic wings, and tenders.

*originally published in Franchising.com on 2024-02-08. [Read the original](https://www.franchising.com/news/20240208_wingstop_brings_back_hot_honey_rub_for_your_hot_honey_just_in_time_for_vale.html).*

## Story

DALLAS, Feb. 8, 2024 // PRNewswire // - Wingstop fans have boldly declared their love and fandom for Hot Honey Rub since the popular dry rub made its last appearance on menus in July. Wingstop is showing love to its fans by bringing back Hot Honey nationwide for a limited time starting on Valentine's Day – yes flavor fans, Wingstop loves you.

Unlike the sticky honey consistency that's expected, Wingstop's Hot Honey is a craveable dry rub, delivering sweet flavors with a bold kick of cayenne pepper and ancho chili. The flavor can be hand sauced-and-tossed on cooked to order chicken sandwiches, classic wings, boneless wings or tenders.

"Our fans have spoken and we listened. Their passion for Wingstop's Hot Honey Rub is undeniable," said President & CEO, Michael Skipworth. "To show our love to our fans this Valentine's Day, we're bringing Hot Honey back for a limited time."

Those looking to avoid the holiday dinner crowds can get flavor delivered for free* from Wingstop and the Wingstop app.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- limited time offer (topic)
- Wingstop (company)
- menu item (topic)
- valentine's day promotion (topic)
- Michael Skipworth (person)
- dry rub (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240208_wingstop_brings_back_hot_honey_rub_for_your_hot_honey_just_in_time_for_vale.html). Summarized by Burnaze (https://burnaze.com/article/78e77310-1c8b-4424-8acd-d35a3af9a198).