---
title: "Nation’s Restaurant News: Rapper Ice-T Helps Sonic Promote Frozen Teas"
url: https://burnaze.com/article/796b6881-66e3-44f6-9e82-bb7d2ab8d7fb
source: "1851 Franchise"
original_url: https://1851franchise.com/nations-restaurant-news-rapper-ice-t-helps-sonic-promote-frozen-teas-2703021
category: "Coffee & tea"
industry: "Restaurants"
segment: "Coffee & tea"
published: 2017-06-13T14:09:01.000Z
modified: 2026-11-01T02:32:10.017Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/9d4d292889c9a35b75aca5f2d2ed64159667.jpg
---

# Nation’s Restaurant News: Rapper Ice-T Helps Sonic Promote Frozen Teas

**TL;DR:** Sonic has partnered with rapper Ice-T to promote its frozen iced teas through a television ad and a Facebook live contest. The promotion includes a Facebook live event where a life-size sculpture of Ice-T will thaw, and the first 100 users to comment will win a t-shirt.

*originally published in 1851 Franchise on 2017-06-13. [Read the original](https://1851franchise.com/nations-restaurant-news-rapper-ice-t-helps-sonic-promote-frozen-teas-2703021).*

## Story

A celebrity endorsement can go a long way for brands. That is why Sonic decided to use rapper and actor Ice-T to promote its frozen iced teas this summer, according to a recent Nation’s Restaurant News article. Television ad cameos and a Facebook live contest are both parts of the promotion.

The brand will be tapping into social media starting at 1 p.m. CDT today with a Facebook live event where a life-size sculpture of the celebrity will thaw. The first 100 users to comment on the live stream once the melting Ice-T sculpture drops its microphone will win a cold-activated t-shirt.

“The addition of Ice-T to our ‘Two Guys Frozen Sweet Tea’ spot was the perfect combination to showcase an incredible drink with a winking sense of humor, especially during National Iced Tea Month,” said Burke Morley, Sonic’s senior director of brand content.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Nation's Restaurant News (publication)
- Facebook (company)
- Sonic (company)
- social media promotion (topic)
- celebrity endorsement (topic)
- frozen tea promotion (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/nations-restaurant-news-rapper-ice-t-helps-sonic-promote-frozen-teas-2703021). Summarized by Burnaze (https://burnaze.com/article/796b6881-66e3-44f6-9e82-bb7d2ab8d7fb).