---
title: "Just Salad Is The Latest Fast Casual To Launch a Virtual-Only Restaurant"
url: https://burnaze.com/article/799ff1db-1f7c-405e-8bf6-e6badcf8b4b1
source: "1851 Franchise"
original_url: https://1851franchise.com/just-salad-is-the-latest-fast-casual-to-launch-a-virtual-only-restaurant-2711261
category: "Fast casual"
industry: "Restaurants"
segment: "Fast casual"
published: 2019-10-10T22:17:26.000Z
modified: 2026-11-01T02:29:21.838Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/a106f8f184442eb33f6509aa074f7f1a1275.jpg
---

# Just Salad Is The Latest Fast Casual To Launch a Virtual-Only Restaurant

**TL;DR:** Just Salad launches a virtual-only restaurant, Health Tribes, in partnership with Grubhub, offering healthy meals for specific diets. The virtual restaurant has 50 units and is the largest virtual restaurant Grubhub has partnered with.

*originally published in 1851 Franchise on 2019-10-10. [Read the original](https://1851franchise.com/just-salad-is-the-latest-fast-casual-to-launch-a-virtual-only-restaurant-2711261).*

## Story

**Getting a healthy yet tasty meal delivered to your doorstep seems almost impossible these days, but diners who prefer those healthier options now have reason to rejoice.**

**According to** **Nation’s Restaurant News (NRN)****, Just Salad, a fast-casual chain which serves salads, wraps, smoothies, grain bowls and toast boxes, in partnership with Grubhub, launched a new virtual restaurant dubbed Health Tribes, which focuses on customers who follow a specific diet plan.**

**The Health Tribes menu is divided into vegan, keto, gluten free and paleo dishes, with most meals priced around $10.**

**“Just Salad has always been dedicated to making healthy food accessible to everyone, and the Health Tribes brand is a continuation of that mission,” Just Salad Vice President of Marketing Stephen Swartz said** **in a statement to NRN****. “As the dietary needs and preferences of our guests evolve, we’re taking this step with Grubhub to evolve right alongside them.”**

**Seth Priebatsch, Head of Enterprise Restaurants at Grubhub, commented:** **“We’re excited to work even more closely with such a beloved brand like Just Salad. Partnering on an exclusive basis is an incredible opportunity for both teams to truly optimize the process across orders.”**

**With 50 units, Just Salad’s virtual arm Health Tribes, is the largest virtual restaurant that Grubhub has partnered with, NRN notes.**

**Just Salad isn’t the only health-conscious fast casual restaurant to utilize mobile-ordering technology. Earlier this week,** **Salata announced it launched a new online-ordering experience****, built by** **Chepri****, that integrates a new tech suite and loyalty program. Additionally, within the online platform, Salata shoppers can implement an allergen filter and utilize a recipe help tool that provides meal suggestions, among other things.**

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- partnership (topic)
- Nation's Restaurant News (publication)
- Grubhub (company)
- mobile ordering (topic)
- healthy food (topic)
- Salata (company)
- Just Salad (company)
- virtual restaurant (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/just-salad-is-the-latest-fast-casual-to-launch-a-virtual-only-restaurant-2711261). Summarized by Burnaze (https://burnaze.com/article/799ff1db-1f7c-405e-8bf6-e6badcf8b4b1).