---
title: "Mrs. Fields & TCBY offering limited-time franchise incentive"
url: https://burnaze.com/article/79e5ccf1-a815-497a-b461-c40f0b207556
source: "Franchise Magazine USA"
original_url: https://franchisemagazineusa.com/mrs-fields-tcby-offering-limited-time-franchise-incentive/
author: "David Gibb"
category: "Snacks & dessert"
industry: "Restaurants"
segment: "Snacks & dessert"
topics: ["Marketing"]
published: 2026-10-30T19:13:44.000Z
modified: 2026-10-31T21:42:05.445Z
image: https://franchisemagazineusa.com/wp-content/uploads/2026/10/A93I9770.PS_.jpg
---

# Mrs. Fields & TCBY offering limited-time franchise incentive

**TL;DR:** Famous Brands International is offering new franchisees 50% off their franchise fee and 50% royalties for their first two years in operation for Mrs. Fields and TCBY. The goal of this new incentive is to reduce barriers to ownership for first-time franchisees and create growth opportunities for experienced operators.

*By David Gibb, originally published in Franchise Magazine USA on 2026-10-30. [Read the original](https://franchisemagazineusa.com/mrs-fields-tcby-offering-limited-time-franchise-incentive/).*

## Key facts

- 50% off franchise fee
- 50% royalties for 2 years
- incentive for new franchisees

## Story

Famous Brands International, the franchisor behind both Mrs. Fields and TCBY, Thursday announced that new franchisees joining either brand’s system between now and the end of 2026 will receive 50% off their franchise fee and 50% royalties for their first two years in operation.

“Our franchise owners make a significant investment when they join a brand, and they deserve a partner that is invested in their long-term success,” said Brian Mooney, Director of Operations at Famous Brands. “We’ve seen trends come and go in the dessert category, but our brands have remained part of their communities for decades. Our goal is to help franchise owners build businesses that last, and this incentive is one way we’re making it easier for qualified operators to join us and grow with our brands.”

According to Thursday’s release, the goal of this new incentive is to reduce barriers to ownership for first-time franchisees and create growth opportunities for experienced operators while powering the next stage of growth for both of Famous’ brands. The program will be managed by Senior Director of Franchise Development Richard Hankins.

## Brand history

Both Mrs. Fields and TCBY are enduring brands with rich histories in the franchise space. Mrs. Fields was founded in 1977 and has been franchising since 1990, while TCBY was founded in 1981 and has been franchising since 1982. The two brands officially joined forces in 2000.

Famous Brands International says that both Mrs. Fields and TCBY franchisees benefit from the brands’ long-term presence in the marketplace and a memorable guest experience that keeps guests coming back for more.

## Franchisee benefits

“I’ve been part of TCBY for more than 40 years, and that kind of longevity means something,” said Elly Rumbach, a TCBY franchisee from North Little Rock, Arkansas. “I’ve had the pleasure of welcoming generations of guests, and there’s something special about being part of a brand that people have known and loved for so long. The industry has changed over the years, but TCBY continues to bring people together, and I’m proud to have been part of its story for so many years.”

With the launch of this incentive program, Famous Brands International is hoping to attract qualified franchisees in a variety of markets nationwide.

## Entities

- QSR (sector)
- franchise growth (topic)
- Franchise Magazine USA (publication)
- David Gibb (person)
- TCBY (company)
- Mrs. Fields (company)
- franchise fee (topic)
- Famous Brands (company)
- franchise incentive (topic)
- royalties (topic)
- Brian Mooney (person)
- Elly Rumbach (person)

---
Originally reported by David Gibb, Franchise Magazine USA (https://franchisemagazineusa.com/mrs-fields-tcby-offering-limited-time-franchise-incentive/). Summarized by Burnaze (https://burnaze.com/article/79e5ccf1-a815-497a-b461-c40f0b207556).