---
title: "Jollibee Launches Its Franchising Program in the U.S."
url: https://burnaze.com/article/79fb0092-55a0-4cb6-8e46-a4d11bee73af
source: "Franchising.com"
original_url: https://www.franchising.com/news/20250311_jollibee_launches_its_franchising_program_in_the_us.html
category: "Restaurants"
industry: "Restaurants"
published: 2025-03-11T12:00:00.000Z
modified: 2026-10-31T17:05:09.196Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Jollibee Launches Its Franchising Program in the U.S.

**TL;DR:** Jollibee launched its first franchising program in the U.S., aiming to capitalize on the growing demand for diverse fast-food options. The brand is known for its Chickenjoy fried chicken and competitive pricing structure.

*originally published in Franchising.com on 2025-03-11. [Read the original](https://www.franchising.com/news/20250311_jollibee_launches_its_franchising_program_in_the_us.html).*

## Story

Jollibee announced the launch of its first franchising program in the U.S. Best known for its mouth-watering Chickenjoy fried chicken, chicken sandwiches and other delicious menu items, the quick-service restaurant (QSR) chain is the flagship brand of Jollibee Foods Corporation (JFC), also known as the Jollibee Group.

The U.S. fast-food market is one of the largest in the world, with Americans spending billions annually on fast food. Within this market, there is a growing demand for alternatives to the traditional American fast-food and QSR chains. Jollibee’s ability to offer an innovative and distinct menu places it in a favorable position to capitalize on the growing demand for diverse and exciting options. Jollibee’s competitive pricing structure also appeals to value-conscious consumers, adding to its strong potential for sustained sales.

“Jollibee brings a special warmth and hospitality to the QSR landscape in North America – it’s a unique element that our brand is very proud of, and we are even more proud to provide that joyful dining experience that you won’t find anywhere else,” said Maribeth Dela Cruz, Business Group Head, Honeybee Foods Corporation dba Jollibee.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- menu pricing (topic)
- United States (location)
- us expansion (topic)
- Jollibee (company)
- qsr market (topic)
- Jollibee Foods Corporation (company)
- franchising program (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20250311_jollibee_launches_its_franchising_program_in_the_us.html). Summarized by Burnaze (https://burnaze.com/article/79fb0092-55a0-4cb6-8e46-a4d11bee73af).