---
title: "Assisted Living Locators Launches “#PlacementMatters” Campaign to Spotlight Personalized Senior‑Living Guidance During World Alzheimer’s Month"
url: https://burnaze.com/article/7a1295a1-1a93-475f-9653-e71ba053817f
source: "Franchising.com"
original_url: https://www.franchising.com/news/20250903_assisted_living_locators_launches_placementmatters_campaign_to_spotlight_pe.html
category: "Senior living"
industry: "Senior Care"
segment: "Senior living"
topics: ["Marketing"]
published: 2025-09-03T12:00:00.000Z
modified: 2026-10-31T16:42:52.961Z
image: https://images.unsplash.com/photo-1524749292158-7540c2494485?w=1600&q=80&auto=format&fit=crop
---

# Assisted Living Locators Launches “#PlacementMatters” Campaign to Spotlight Personalized Senior‑Living Guidance During World Alzheimer’s Month

**TL;DR:** Assisted Living Locators launches the #PlacementMatters campaign for World Alzheimer's Month, highlighting the importance of expert guidance in senior living placement. The campaign features Certified Dementia Care Advisors sharing real experiences on social media.

*originally published in Franchising.com on 2025-09-03. [Read the original](https://www.franchising.com/news/20250903_assisted_living_locators_launches_placementmatters_campaign_to_spotlight_pe.html).*

## Story

Assisted Living Locators today announced #PlacementMatters, a World Alzheimer’s Month campaign showcasing how expert guidance preserves dignity, safety, and family memories at every stage of the disease.

“With dementia cases projected to triple by 2050, families can’t afford trial‑and‑error placement,” said Felicia Sanders, Brand President/Leader of Assisted Living Locators. “Our advisors combine local insight, dementia‑care certification, and two decades of problem‑solving to ensure every placement decision truly matters.”

Throughout September, Certified Dementia Care Advisors at Assisted Living Locators’ franchise locations will release short videos on their social channels recounting real experiences guiding families to the right solutions—whether aging in place, transitioning to assisted living, coordinating financial/legal resources, or arranging hospice.

“Every placement decision is personal; our advisors are Care Sherpas who walk the journey with families,” added Sanders. “By sharing these stories, we aim to reach families who may not know where to turn.”

## Entities

- Franchising.com (publication)
- Senior Care (sector)
- senior care (topic)
- Assisted Living Locators (company)
- dementia care (topic)
- Felicia Sanders (person)
- world alzheimer's month (topic)
- placement guidance (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20250903_assisted_living_locators_launches_placementmatters_campaign_to_spotlight_pe.html). Summarized by Burnaze (https://burnaze.com/article/7a1295a1-1a93-475f-9653-e71ba053817f).