--- title: "Live Nation Attributes 20 Percent Increase in Orders to Partnership with Kallpod" url: https://burnaze.com/article/7a1fb0d1-1340-4fc4-8a04-cc6dac8d2d31 source: "1851 Franchise" original_url: https://1851franchise.com/live-nation-attributes-20-percent-increase-in-orders-to-partnership-with-kallpod-2706412 category: "Restaurants" industry: "Restaurants" topics: ["Technology"] published: 2018-04-30T22:17:03.000Z modified: 2026-11-01T02:31:34.007Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/6998be30483811f5e4d2d2b6c74a8c4f6278.jpg --- # Live Nation Attributes 20 Percent Increase in Orders to Partnership with Kallpod **TL;DR:** Live Nation attributes a 20 percent increase in orders to its partnership with Kallpod, a tabletop guest-facing custom communication device. The partnership, which began in 2017, has led to the rollout of Kallpod technology in nearly all of Live Nation's 52 live music venues. *originally published in 1851 Franchise on 2018-04-30. [Read the original](https://1851franchise.com/live-nation-attributes-20-percent-increase-in-orders-to-partnership-with-kallpod-2706412).* ## Story Brian Hart, Director of Premium Food and Beverage at Live Nation, was dining at a Hilton hotel restaurant in San Diego, California when he stumbled upon a solution to a communication problem he was facing daily at Live Nation. At the Live Nation venues across the country, customers were having difficulty communicating with their server during the loud shows and didn’t want to break their attention from the act. In turn, food and beverage sales were being limited to the two hours before the show, and dropping during the show. The solution Hart found was Kallpod, a tabletop guest-facing custom communication device that allows a customer to summon their server at any time. “At our venues when the act comes on and loud noise fills the space, ordering becomes increasingly difficult,” said Hart. “Most people don’t want to step away from the show they paid to see and servers have a hard time hearing requests from guests in the loud space. We were noticing that there was a large drop in ordering during the shows and the servers were forced to make all of their money in the two hours leading up to the show.” When Hart initially came across Kallpod, the simplified solution seemed like a no-brainer. He immediately inquired with the server at the lobby bar to gauge how the technology solution was working in that specific restaurant space. The server raved about the Kallpod solution, specifically how it allows for the staff to better service the customers and prioritize their tables. Hart began brainstorming how the device would be able to work in the club level and box seats at Live Nation venues, and solve the issue of low sales during the show due to lack of communication between the server and customer. “I could gauge by the overwhelmingly positive feedback from the server that Kallpod worked, and it worked well,” said Hart. “Looking at the device through a different lens, I knew it would also be the perfect solution to the problem we were facing at our venues. How do you get the attention of your server in a loud venue without obnoxiously flagging them down and missing the show? Kallpod was exactly what we needed.” Hart inquired with the Kallpod team and requested a demo of the product and began testing it in some initial amphitheaters, including Shoreline Amphitheatre in Mountain View, California and Mattress Firm Amphitheatre near San Diego, California. When breaking down the cost of the product, the return was well worth the investment. “We noticed an immediate increase in guest satisfaction and customer service based on feedback from both the customers and operators,” said Hart. “I would attribute a 20 percent increase in orders solely to the Kallpod devices. Beyond that, servers were no longer limiting all of their sales to the two hours before the show and are able to better manage their sections.” Since partnering with Kallpod in 2017, Live Nation has rolled out the technology solution in nearly all of its 52 live music venues, with plans to expand Kallpod in its VIP clubs throughout 2018. “The partnership with Live Nation has been monumental for our brand,” said Kallpod CEO Gabriel Weisz. “Restaurants, stadiums, hotels and amphitheaters all face similar problems where servers are looking to maximize their tables and operators are working to increase revenue per square foot. Kallpod is an easy-to-use customizable solution that drives revenue, as well as improves labor and operational efficiencies, allowing operators to put customer service on the forefront.” ## Entities - 1851 Franchise (publication) - Restaurants (sector) - partnership (topic) - Hilton (company) - customer communication (topic) - technology solution (topic) - venue operations (topic) --- Originally reported by 1851 Franchise (https://1851franchise.com/live-nation-attributes-20-percent-increase-in-orders-to-partnership-with-kallpod-2706412). Summarized by Burnaze (https://burnaze.com/article/7a1fb0d1-1340-4fc4-8a04-cc6dac8d2d31).