---
title: "How REGYMEN Fitness Created an Entire Online Business for Franchisees During the Pandemic"
url: https://burnaze.com/article/7a2926d9-2458-46cd-8849-30b4cdd9e0d2
source: "1851 Franchise"
original_url: https://1851franchise.com/how-regymen-fitness-created-an-entire-online-business-for-franchisees-during-the-pandemic-2715773
category: "Gym & HVLP"
industry: "Fitness"
segment: "Gym & HVLP"
published: 2021-05-19T17:12:00.000Z
modified: 2026-11-01T02:25:27.248Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/03be5b744c3c2d6eb3a7a3599c98534695.jpg
---

# How REGYMEN Fitness Created an Entire Online Business for Franchisees During the Pandemic

**TL;DR:** REGYMEN Fitness created an online business for franchisees during the pandemic, accelerating its plans to deliver personalized fitness experiences. The brand used heart rate monitors and analytics to deliver personalized goals and results for its clients.

*originally published in 1851 Franchise on 2021-05-19. [Read the original](https://1851franchise.com/how-regymen-fitness-created-an-entire-online-business-for-franchisees-during-the-pandemic-2715773).*

## Story

REGYMEN Fitness, the boutique fitness franchise with 22 locations, had to flex its muscles to create new gym programming when the pandemic shut gym studios down. In the process, the brand created more value for franchisees and guests while building up a legion of super fans who relied on the creative workouts during the lockdown.

REGYMEN has always taken a high-tech approach to fitness. The brand uses heart rate monitors and analytics to deliver personalized goals and stunning results for its clients, but once gyms closed down, the brand had to be quick on its feet to keep its fans engaged.

At REGYMEN, that meant vastly accelerating its existing plans to create an all-inclusive user experience for its clients.

“Within a day of frantically texting and emailing each other, we were able to get live workouts going on Facebook live with our best coaches. We were brainstorming and ended up in one of our Baton Rouge locations filming some of our workouts for members to watch and do. By the end of the day, we were sharing it live on Facebook. We used everything from laundry detergent to bookbags and books for weights and resistance and had our head coaches helping us design the workouts,” said Quinton Gray, the brand’s manager of programming and education.

But after the brand transitioned online, it didn’t rest. Instead, the brand continued to build out new online modes for its members to reach its services, and in doing so, REGYMEN revolutionized itself into something more than just a gym.

## Entities

- 1851 Franchise (publication)
- franchise expansion (topic)
- Fitness (sector)
- pandemic response (topic)
- fitness technology (topic)
- Regymen Fitness (company)
- online business (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/how-regymen-fitness-created-an-entire-online-business-for-franchisees-during-the-pandemic-2715773). Summarized by Burnaze (https://burnaze.com/article/7a2926d9-2458-46cd-8849-30b4cdd9e0d2).