---
title: "Empire Portfolio Group Opens New Matthews, NC Orangetheory Fitness Studio"
url: https://burnaze.com/article/7a956cda-e0c5-487c-a996-049bc4f98f5e
source: "Franchising.com"
original_url: https://www.franchising.com/news/20221220_empire_portfolio_group_opens_new_matthews_nc_orangetheory_fitness_studio.html
category: "Boutique fitness"
industry: "Fitness"
segment: "Boutique fitness"
topics: ["Development & multi-unit"]
published: 2022-12-20T12:00:00.000Z
modified: 2026-10-31T17:51:48.237Z
image: https://imgs.franchising.com/brands/social/orangetheoryfitness.jpg
---

# Empire Portfolio Group Opens New Matthews, NC Orangetheory Fitness Studio

**TL;DR:** Empire Portfolio Group opens a new Orangetheory Fitness studio in Matthews, North Carolina. The studio will offer new member specials and feature state-of-the-art fitness equipment.

*originally published in Franchising.com on 2022-12-20. [Read the original](https://www.franchising.com/news/20221220_empire_portfolio_group_opens_new_matthews_nc_orangetheory_fitness_studio.html).*

## Story

CHARLOTTE, N.C., Dec. 19, 2022 // PRNewswire // - Empire Portfolio Group ("Empire") announced today it will open a new studio in Matthews, North Carolina. The new studio will be located at 1813 Matthews Township Pkwy, Ste B, Matthews, NC 28105.

The new studio will offer new member specials throughout the month of January 2023, giving locals the chance to try out the heart rate-based interval training fitness franchise as a founding member. The studio will feature state-of-the-art fitness equipment with a large lobby area to encourage community members to socialize before and after class. The studio will be celebrating its grand opening on December 30, 2022.

The group workouts incorporate endurance, strength, and power to generate the 'Orange Effect' – which keeps calories burning for up to 24 hours after the 60-minute workout. The studio will also have Orangetheory's new personalized MaxHR algorithm, which updates heart rate zones in real-time to improve individual performance results. The studio treadmills and rowers are integrated with OTconnect technology, a proprietary platform that creates an ecosystem of data and feedback highlighting each member's total distance, average/max incline, max miles per hour, and total moving time as part of the Orangetheory Fitness mobile app.

There are fitness programs that focus on technology to track your stats and separately there are fitness programs that focus on great coaching to motivate you - but Orangetheory gives you the best of both worlds in one great workout. "Over the past few years, the Charlotte area has shown us its dedication to wellness and a healthy lifestyle. That's why we can't wait for residents of Matthews, regardless of their fitness level, to become part of the Orangetheory family and start seeing results from the science-backed, high-energy workout", said Empire's CEO, Adam Krell.

## Entities

- Franchising.com (publication)
- Fitness (sector)
- new location (topic)
- Orangetheory Fitness (company)
- fitness franchise (topic)
- studio opening (topic)
- Matthews, NC (location)

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Originally reported by Franchising.com (https://www.franchising.com/news/20221220_empire_portfolio_group_opens_new_matthews_nc_orangetheory_fitness_studio.html). Summarized by Burnaze (https://burnaze.com/article/7a956cda-e0c5-487c-a996-049bc4f98f5e).