---
title: "Kivo Daily: 3 Steps to Get Through a Business Crisis"
url: https://burnaze.com/article/7ac6d086-a91c-431c-ae43-2851dc4271d0
source: "1851 Franchise"
original_url: https://1851franchise.com/kivo-daily-3-steps-to-get-through-a-business-crisis-2712193
category: "General"
published: 2020-02-07T13:08:02.000Z
modified: 2026-11-01T01:42:25.684Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/f6330ada94e3192eb6381c1e4c97adba6296.jpg
---

# Kivo Daily: 3 Steps to Get Through a Business Crisis

**TL;DR:** Craig Dunaway, Penn Station's President, outlined three steps to help brands navigate business crises in Kivo Daily. The steps emphasize transparent communication and minimizing stress.

*originally published in 1851 Franchise on 2020-02-07. [Read the original](https://1851franchise.com/kivo-daily-3-steps-to-get-through-a-business-crisis-2712193).*

## Story

Crises are bound to happen in business, but how brands handle difficult situations is what ultimately makes a difference. Craig Dunaway, Penn Station’s President, has outlined three steps detailing how to get through a business crisis in Kivo Daily .

These steps include informing everyone who needs to know about the situation, preparing a statement waiting to release important information until all the facts are clear. The overarching theme is to keep the line of communication transparent and open while minimizing stress.

Dunaway states, “Crisis management is part art and part science. Make sure you are communicating facts and not conjecture. At the end of the day, you are not trying to sell a story. You are trying to solve a problem first and foremost.”

## Entities

- 1851 Franchise (publication)
- General (sector)
- Penn Station (company)
- Craig Dunaway (person)
- business strategy (topic)
- communication (topic)
- crisis management (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/kivo-daily-3-steps-to-get-through-a-business-crisis-2712193). Summarized by Burnaze (https://burnaze.com/article/7ac6d086-a91c-431c-ae43-2851dc4271d0).