---
title: "Crunch Fitness Clubs Can Add Freemotion Equipment in New Deal"
url: https://burnaze.com/article/7af509e2-cc56-4ccd-81e1-ed21e41764df
source: "Athletech News"
original_url: https://athletechnews.com/freemotion-approved-global-vendor-crunch-fitness/
author: "Ani Freedman"
category: "Gym & HVLP"
industry: "Fitness"
segment: "Gym & HVLP"
published: 2026-03-16T17:00:00.000Z
modified: 2026-10-31T16:10:50.389Z
image: https://athletechnews.com/wp-content/uploads/2026/03/FM_USU-2019_GENESIS_0885_2_20.webp
---

# Crunch Fitness Clubs Can Add Freemotion Equipment in New Deal

**TL;DR:** Crunch Fitness has added Freemotion Fitness as an approved global vendor, giving its 3.5 million members access to Freemotion's immersive training and coaching options. Crunch aims to open roughly 100 gyms worldwide this year, building on its rapid expansion pace.

*By Ani Freedman, originally published in Athletech News on 2026-03-16. [Read the original](https://athletechnews.com/freemotion-approved-global-vendor-crunch-fitness/).*

## Story

Crunch Fitness has added Freemotion Fitness, the commercial equipment arm of iFIT, as an approved global vendor.

Crunch’s 3.5 million members will soon have access to Freemotion’s immersive iFIT-powered training and coaching options on various equipment, including treadmills, Genesis cable-based strength line and Smart Series cardio machines.

“We’re excited to expand our partnership with Freemotion and give our network the option to leverage the brand for their clubs,” said Crunch’s vice president of sourcing and procurement Kent Ashley. “Freemotion delivers the durability, performance, and innovation that match the energy and expectations of our members.”

The equipment expansion builds upon Crunch’s larger ambitions for 2026, as the high-value, low-price (HVLP) operator aims to open roughly 100 gyms worldwide this year. Crunch opened 91 clubs last year, continuing its rapid expansion pace.

Incorporating Freemotion’s connected fitness equipment isn’t a bad idea either — the global connected fitness market is projected to reach $178.5 million by 2029.

## Entities

- Fitness (sector)
- Athletech News (publication)
- Crunch Fitness (company)
- gym expansion (topic)
- Ani Freedman (person)
- connected fitness (topic)
- iFIT (company)
- Freemotion Fitness (company)
- equipment partnership (topic)
- Kent Ashley (person)
- vendor deal (topic)

---
Originally reported by Ani Freedman, Athletech News (https://athletechnews.com/freemotion-approved-global-vendor-crunch-fitness/). Summarized by Burnaze (https://burnaze.com/article/7af509e2-cc56-4ccd-81e1-ed21e41764df).