---
title: "Franchise Dictionary Magazine: Two Truths and a Lie"
url: https://burnaze.com/article/7afb8763-7aae-4dac-b478-bf65d3bbe4c9
source: "1851 Franchise"
original_url: https://1851franchise.com/franchise-dictionary-magazine-two-truths-and-a-lie-2711374
category: "Franchise Industry"
industry: "Franchise Industry"
published: 2019-10-21T17:12:00.000Z
modified: 2026-11-01T02:29:18.958Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/c02a2303d703291dab0483b0314b38e37823.jpg
---

# Franchise Dictionary Magazine: Two Truths and a Lie

**TL;DR:** Franchise Dictionary Magazine features an article on successful franchisee strategies by Dawn Abbamondi, Director of Brand Development and Marketing at SMB Franchise Advisors. Abbamondi emphasizes the importance of adapting to franchise practices and continuous learning for success.

*originally published in 1851 Franchise on 2019-10-21. [Read the original](https://1851franchise.com/franchise-dictionary-magazine-two-truths-and-a-lie-2711374).*

## Story

**In the latest issue of Franchise Dictionary Magazine****,** **SMB Franchise Advisors** **Director of Brand Development and Marketing Dawn Abbamondi plays the game ‘Two Truths and a Lie’ to exemplify the ways in which a franchisee can be successful in any new franchise.**

**Abbamondi’s truths? Be willing to adapt to the franchise practices and keep learning. “Accept that the franchisor knows the procedures that will lead to success,” Abbamondi writes. “ Follow the system, use the processes, and be a team player.”**

**The lie? Guaranteed success. This misconception, Abbamondi emphasizes, is when new franchise owners believe the franchisor has done everything to guarantee success. “No one can start a business, ignore it and achieve success. The same holds true for investing in a franchise,” she writes.**

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- Franchise Dictionary Magazine (publication)
- SMB Franchise Advisors (company)
- Dawn Abbamondi (person)
- continuous learning (topic)
- franchise strategies (topic)
- franchise practices (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/franchise-dictionary-magazine-two-truths-and-a-lie-2711374). Summarized by Burnaze (https://burnaze.com/article/7afb8763-7aae-4dac-b478-bf65d3bbe4c9).