---
title: "Proforma Names Charity Gibson Chief Marketing Officer"
url: https://burnaze.com/article/7b2181c3-fe5f-4072-85b6-7bf0b0048478
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230830_proforma_names_charity_gibson_chief_marketing_officer.html
category: "Marketing"
industry: "Business Services"
segment: "Marketing"
topics: ["Development & multi-unit","Marketing","People"]
published: 2023-08-30T12:00:00.000Z
modified: 2026-11-01T22:32:49.426Z
image: https://images.unsplash.com/photo-1554469384-e58fac16e23a?w=1600&q=80&auto=format&fit=crop
---

# Proforma Names Charity Gibson Chief Marketing Officer

**TL;DR:** Proforma has named Charity Gibson as its new Chief Marketing Officer, who brings over two decades of industry experience to the role. Gibson will oversee all areas of the Proforma marketing department, including brand positioning and customer acquisition.

*originally published in Franchising.com on 2023-08-30. [Read the original](https://www.franchising.com/news/20230830_proforma_names_charity_gibson_chief_marketing_officer.html).*

## Story

TAMPA, Fla. - Proforma welcomes Charity Gibson to their executive leadership team as Chief Marketing Officer. An industry veteran with more than two decades of industry tenure, Gibson brings with her experience as a supplier, distributor, and service provider.

“It is no secret that Charity is one of the industry’s top voices as it pertains to marketing and is well respected as a thought leader and innovator,” says Vera Muzzillo, Proforma CEO. “She brings with her passion and vision for brand development and storytelling.”

As Chief Marketing Officer, Charity will oversee all areas of the Proforma marketing department including brand positioning, communications, market analysis and research, industry recruitment, customer acquisition and growth, and design input for implementation of artificial intelligence, machine learning, and algorithmic marketing initiatives.

“With more than twenty years in this industry, my experience now spans across nearly all channels of the industry,” states Charity Gibson, Proforma Chief Marketing Officer. “I couldn't be more thrilled for the opportunity to bring my knowledge, skillset, and passion for our medium to this organization full of true champions.”

## Entities

- Franchising.com (publication)
- Business Services (sector)
- executive appointment (topic)
- marketing leadership (topic)
- Proforma (company)
- Vera Muzzillo (person)
- industry veteran (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20230830_proforma_names_charity_gibson_chief_marketing_officer.html). Summarized by Burnaze (https://burnaze.com/article/7b2181c3-fe5f-4072-85b6-7bf0b0048478).