---
title: "Pet Wants ATL North Grand Opening: Piedmont Store Celebrates Whole Dog Market Conversion"
url: https://burnaze.com/article/7b305cd9-5e5f-4d3b-a2bb-6af8aa3e1906
source: "1851 Franchise"
original_url: https://1851franchise.com/petwants/pet-wants-atl-north-celebrates-piedmont-grand-opening-completing-final-store-conversion-following-whole-dog-market-acquisition-2731727
category: "Pet retail"
industry: "Pets"
segment: "Pet retail"
topics: ["Development & multi-unit"]
published: 2026-03-19T22:17:54.000Z
modified: 2026-11-01T22:33:40.959Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/1627de8f7991c604d854fe85ee8d20055702.jpg
---

# Pet Wants ATL North Grand Opening: Piedmont Store Celebrates Whole Dog Market Conversion

**TL;DR:** Pet Wants ATL North, a pet health and wellness brand, celebrates the grand opening of its Piedmont location, marking the final store conversion after acquiring four Whole Dog Market locations. The business, owned by Sergio De La Torre, has grown from a mobile pet food operation to a multi-location retail presence in metro Atlanta.

*originally published in 1851 Franchise on 2026-03-19. [Read the original](https://1851franchise.com/petwants/pet-wants-atl-north-celebrates-piedmont-grand-opening-completing-final-store-conversion-following-whole-dog-market-acquisition-2731727).*

## Story

**ALPHARETTA, Ga.** — Pet Wants ATL North, the pet health and wellness brand that strives to improve the nutrition, health, vitality, and well-being of pets, will celebrate the grand opening of its Piedmont location on Saturday, March 21, marking the final store conversion following franchise owner Sergio De La Torre’s recent acquisition of four Whole Dog Market locations across North Atlanta.

The event represents a major milestone for De La Torre, whose business has grown from a mobile pet food operation launched in 2020 into a multi-location retail presence serving pet families throughout metro Atlanta. Today, the business operates as Pet Wants ATL North, bringing fresh, small-batch pet nutrition and personalized guidance to communities across the region.

The Grand Opening celebration will take place at the Pet Wants ATL North Piedmont store (931 Monroe Dr NE, Ste. 113B, Atlanta), bringing together local pet parents, community partners and Atlanta’s growing pet-loving community.

Grand Opening highlights include:

- Dogs & Donuts at 11 a.m., featuring coffee and donuts for guests and a pup cup bar for dogs

- Official ribbon cutting at 12 p.m.

- Professional pet photography for pets and their owners

- Product sampling and in-store raffles, including a grand prize of a year of free pet food

- A weekend promotion offering 20% off select brands, including WOOF, Bocce, Weruva and Raw Dynamic

“This reopening represents the final step in bringing these stores into the Pet Wants family,” De La Torre said. “We’ve worked hard to preserve the neighborhood feel customers already love while introducing fresh, small-batch nutrition and personalized guidance for local pet families.”

De La Torre first launched his business in 2020 as Pet Wants Alpharetta, operating a mobile model that served farmers' markets and home deliveries throughout North Atlanta. After building a loyal customer base, the business expanded into brick-and-mortar retail and recently acquired four Whole Dog Market locations, transitioning them into the Pet Wants system under the Pet Wants ATL North name.

Today, the growing network of stores offers a selection of products, including fresh pet food made in small batches, along with personalized nutrition consultations designed to help pet owners make informed choices about their pets’ diets.

“Pet owners today are looking for greater transparency and better options when it comes to what they feed their pets,” De La Torre said. “Our goal is to bring expert guidance and high-quality nutrition into neighborhood stores where pet parents already shop and connect with their community.”

Pet Wants ATL North locations include:

- Pet Wants Piedmont – 931 Monroe Dr NE, Ste. 113B, Atlanta, GA

- Pet Wants Alpharetta – 12850 GA-9, Suite 1700, Alpharetta, GA

- Pet Wants Sandy Springs – 4600 Roswell Rd, Suite E120, Sandy Springs, GA

- Pet Wants Westside Village – 2260 Marietta Blvd NW, Suite 102, Atlanta, GA

The business recently became an Associate Partner of the Atlanta Falcons, further strengthening its connection to the local community as Pet Wants ATL North continues expanding across metro Atlanta. Future growth could include additional neighborhoods such as Cumming and Marietta as the business builds its regional presence.

Pet Wants is a pet health and wellness company that strives to improve the nutrition, health, vitality, and well-being of pets. Founded in 2010, the brand’s specially crafted, private-label pet food formulas are made in small batches with fresh, natural ingredients complete with vitamins and minerals for a complete and balanced diet in every bowl, all made in the USA. Pet Wants has set a new standard in what you should expect in your pet food through their 140+ locations across the United States.

Local franchise owner Sergio De La Torre marks a major milestone in North Atlanta expansion with a community celebration on March 21.

## Entities

- 1851 Franchise (publication)
- Pets (sector)
- grand opening (topic)
- acquisition (topic)
- expansion (topic)
- Pet Wants (company)
- Alpharetta (location)
- pet health and wellness (topic)
- Sandy Springs (location)
- Piedmont (location)
- store conversion (topic)
- Pet Wants ATL North (company)

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Originally reported by 1851 Franchise (https://1851franchise.com/petwants/pet-wants-atl-north-celebrates-piedmont-grand-opening-completing-final-store-conversion-following-whole-dog-market-acquisition-2731727). Summarized by Burnaze (https://burnaze.com/article/7b305cd9-5e5f-4d3b-a2bb-6af8aa3e1906).